소비자의 브랜드편익이 브랜드 확장에 미치는 영향- 상표신념의 매개효과와 범주적 유사성의 조절효과를 중심으로 -
활용도 Analysis
논문 Analysis
연구자 Analysis
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소비자의 브랜드편익이 브랜드 확장에 미치는 영향- 상표신념의 매개효과와 범주적 유사성의 조절효과를 중심으로 -' 의 참고문헌
호텔외식업 母브랜드 지각된 품질이 확장브랜드 구매의도에 미치는 영향 - 母브랜드 충성도의 매개효과를 중심으로 -
고객의 지각된 母브랜드 서비스품질이 호텔의 F&B 확장브랜드 구매의도에 미치는 영향 - 모브랜드 인지도의 매개효과를 중심으로
The psychological underline mechanism difference between Eastern and Western culture in an evaluation for brand extension
The patent attribute belief and the attitude toward brand in functional brand -Focused on the moderating effect of thinking style
The effects of perceived fit on brand value perception and evaluation of an extended brand in food service brand extension : the moderating effects of brand knowledge and brand salience
The effect of product involvement and collaboration marketing conformity strategy on brand extension assessment
The Effects of Parent Hotel Brand Equity on Extended Brand Attitude: Analysis of Moderating Effect of Extended Brand Service Quality
Effects of Similarity and Type of Extended Product on Brand Extension Strategy: Direct vs. Sub-brand
Effects of Brand Concept on Evaluation of Extended Product: Moderating Effect of Construal Level and Type of Product
Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity
Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims
Brand Similarity, Cohesiveness, and Diversity in Extension Feedback Effects
A Study of the Brand Extension and Extension Advertisement on the Hotel Brand Concept:Focusing on the Moderating Effect of the Thinking Style
A Comparative Study of Preference Between Heuristic and Fishbein Attitude Model According to the Brand Concept - Focused on the Moderating Effect of Thinking Style
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소비자의 브랜드편익이 브랜드 확장에 미치는 영향- 상표신념의 매개효과와 범주적 유사성의 조절효과를 중심으로 -'
의 유사주제(
