연구동향 분석

The Role of Branded Apps in Brand Engagement

이성미 2018년

논문상세정보
    • 저자 이성미
    • 제어번호 106055179
    • 학술지명 커뮤니케이션 디자인학연구
    • 권호사항 Vol. 63 No. - [ 2018 ]
    • 발행처 (사)한국커뮤니케이션디자인협회 커뮤니케이션디자인학회
    • 자료유형 학술저널
    • 수록면 35-46
    • 언어 English
    • 출판년도 2018
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' The Role of Branded Apps in Brand Engagement' 의 참고문헌

  • Valueexpressive versus utilitarian advertising appeals : When and why to use which appeal
  • Understanding information systems continuance: An expectation-confirmation model
  • Understanding changes in belief and attitude toward information technology usage, A theoretical model and longitudinal test
  • School engagement:Potential of the concept, state of the evidence
  • Exploring positively-versus negatively-valenced brand engagement : a conceptual model
  • Expectation disconfirmation and technology adoption : Polynomial modeling and response surface analysis
  • Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
    Parker, C. [2016]
  • Digital advertising around paid spaces, E-advertising industry's revenue engine : A review and research agenda
    Aslam, B. [2017]
  • Designing branded mobile apps : Fundamentals and recommendations
    Zhao, Z. [2015]
  • Creative strategies in social media marketing : An exploratory study of branded social content and consumer engagement
    Ashley, C. [2015]
  • Brand engagement: How employees make or break brands
  • Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
    Fang, Y. [2017]
  • An extended model of the antecedents and consequences of consumer satisfaction for hospitality services
  • A higher-order model of consumer brand engagement and its impact on loyalty intentions
    Dwivedi, A. [2015]
  • A cognitive model of the antecedents and consequences of satisfaction decisions