연구동향 분석

지식경영, 브랜드 지향성, 글로벌 마케팅전략이 경영성과에 미치는 영향: 중국 반도체 산업의 국제유통을 중심으로

박증남 유승훈 2018년

논문상세정보
    • 저자 박증남 유승훈
    • 제어번호 106012927
    • 학술지명 유통경영학회지
    • 권호사항 Vol. 21 No. 6 [ 2018 ]
    • 발행처 한국유통경영학회
    • 자료유형 학술저널
    • 수록면 49-58
    • 언어 Korean
    • 출판년도 2018
    • KDC 326.1605
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' 지식경영, 브랜드 지향성, 글로벌 마케팅전략이 경영성과에 미치는 영향: 중국 반도체 산업의 국제유통을 중심으로' 의 참고문헌

  • 중국 제조기업의 국제기업가지향성과 국제시장지향성이 수출성과에 미치는 실증분석: 시장역동성의 조절효과를 중심으로
  • 글로벌경영
    장세진 [2017]
  • [중국] 고속성장 중인 중국의 반도체 산업
    장훈 [2017]
  • Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration
    Wetzels, M. [2009]
  • Understanding Multi-Level Institutional Convergence Effects on International Market Segments and Global Marketing Strategy
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  • The concept of"ba" : Building a foundation for knowledge creation
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  • The antecedents of Export Marketing Performance : An Australian Perspective
  • The Rise of Super-Elite Law Firms : Towards Global Strategies
  • The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
  • The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation
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    Nonaka, I. [1995]
  • The Impact of Brand Orientation on Managerial Practice: A Quantitative Study of the UL's top 500 Fundraising Managers
  • The Brand Management System and Service Firm Competitiveness
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    Fornell, C. [1981]
  • Structural and Competitive Determinants of A Global Integration Strategy
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    Wong, H. Y. [2007]
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    Berry, L. [1991]
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    Kotler [1997]
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    Lee, C. [2000]
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    Wiig, K. [1997]
  • Investigating Knowledge Management Factors Affecting Chinese ICT Firms' Performance : An Integrated KM Framework
    Chen, W. [2011]
  • International Trade Intermediaries and the Transfer of Marketing Knowledge in Transition Economies
  • International Opportunity Recognition Among Small and Mediun-Sized Family Firms
  • International New Ventures as 'Small Multinationals' : The Importance of Marketing Capabilities
  • International Branding Strategies of Developing Countries : The Case of Arcelik
    Gulsoy, T. [2011]
  • Impact of Market Orientation and ICT on the Performance of Rural Smaller Service Enterprises
  • How to Improve Organisational Results Through Knowledge Management in Knowledge-Intensive Business Services
    Lara, F. [2011]
  • Green Supply Chain Management and Organizational Performance
    Lee, S. M. [2012]
  • Globalizing Internationals : Business Portfolio and Marketing Strategies in the ICT Field
  • Global Marketing Strategy Modeling of High Tech Products
    Wu, C. W. [2011]
  • Global Consumer Culture Positioning : Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between US and Japanese Consumers
    Okazaki, S. [2010]
  • Global Brands in the United States : How Consumer Ethnicity Mediates the Global Brand Effect
  • Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
  • Ethnocentrism of Polish Consumers as a Result of the Global Economic Crisis
    Smyczek, S. [2011]
  • Environmental Marketing Strategy and Firm Performance : Effects on New Product Performance and Market Share
  • Does International Experience Help Firms to be Green? A Knowledge-Based View of how International Experience and Organisational Learning Influence Proactive Environmental Strategies
  • Does Industry Mateer? Examining the Role of Industry Structure and Organizational Learning in innovation and Brand Performance
  • Development of User Satisfaction-Based Knowledge Management Performance Measurement System with Evidential Reasoning Approach
    Chin, K. S. [2010]
  • Contemporary Strategy Analysis
  • Configuring Quality Management and Marketing Implementation and the Performance Implications for Industrial Marketers
    Lai, K. H. [2012]
  • Cognitive and Information-Based Capabilities in the Internationalization of Small and Medium-Sized Enterprises : The Case of Croatian Exporters
  • Business Performance and Dimensions of Strategic Orientation
  • Brand Orientation-A Strategy for Survival
    Urde, M. [1994]
  • Brand Orientation and Market Orientation-From Alternatives to Synergy
    Urde, M. [2013]
  • Brand Management Paradigms
  • Assessing the Strategic Fit between Business Strategies and Business Relationships in Knowledge-Intensive Business Services
  • A Primer for Soft Modeling
    Falk, R. F. [1992]
  • A Multi-Level Investigation of International Marketing Projects : The Roles of Experiential Knowledge and Creativity on Performance
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  • 50 years of Research on International Standardization and Adaptation : From a Systematic Literature Analysis to a Theoretical Framework
    Schmid S. [2011]