논문상세정보
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- 저자 황윤용 권민택
- 제어번호 105976020
- 학술지명 산업경제연구
- 권호사항 Vol. 31 No. 6 [ 2018 ]
- 발행처 한국산업경제학회
- 발행처 URL http://www.kiea.ne.kr
- 자료유형 학술저널
- 수록면 2223-2237
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' 브랜드 경험에 따른 평가와 기쁨이 브랜드 애호도에 미치는 영향' 의 참고문헌
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Whence Consumer Loyalty?Oliver, R. L. [1999]
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When web pages influence choice : Effects of visual primes on experts and novicesMandel, N. [2002]
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The Ties That Bind : Measuring the Strength of Consumers’ Emotional Attachments to BrandsThomson, M. [2005]
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The Experience Economy: Work Is Theatre and Every Business a StagePine, J.B. [1999]
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The Conceptualization of Customer Delight : A Research FrameworkKwong Kenneth K. [2002]
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Some Antecedents and Outcomes of Brand LoveCarroll, Barbara A. [2006]
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SmartPLS 3, Boenningstedt:SmartPLS GmbH
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Relationships among Customer Satisfaction, Delight, and Loyalty in the Hospitality IndustryKim, M. [2015]
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Product/consumption-based affective responses and post purchase processesWestbrook, R. A. [1987]
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Multivatiate Data AnalysisHair, J. F. [2014]
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Managing Brand Experience : The Market Contact Audit ™Chattopadhyay, Amitava [2005]
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In Critical Condition: Polemic Essays on Cognitive Science and the Philosophy of MindFodor, J. [1998]
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Human Nature and ConductDewey, J. [1922]
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Experiential marketing: How to get customers to sense · feel · think · act · relate to your company and brandsSchmitt, B. H. [1999]
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Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorFornell, C. [1981]
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Dimension of Brand PersonalityAaker, Jennifer L. [2007]
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Customer delight : foundations, findings, and managerial insightOliver, R. L. [1997]
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Consumer processing of product trial and the influence of prior advertising: A structural modeling approachKempf, D. S. [1998]
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Consumer evaluations of brand extensionsAaker, D. A. [1990]
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Brand experience: What is it? How is it measured? Does it affect loyalty?Brakus, J. J. [2009]
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A cognitive model of the antecedents and consequences of satisfaction decisionsOliver, R. L. [1980]