인용/피인용
사회적 연결망 유형이 옴니채널 수용에 미치는 영향
김지혜
2018년
' 사회적 연결망 유형이 옴니채널 수용에 미치는 영향' 의 참고문헌
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유통산업 빅뱅: 옴니채널파퓰러 사이언스 [2015]
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옴니채널
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소비패턴의 11가지 변화...산업전체에 지각변동[소비가 바뀐다 ②]
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사회적 자본과 정보의 특성이 SNS 內의 상호작용에 미치는 영향이희정 [2013]
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新소비주도층은 1882~2000년 태어난 밀리니얼 세대
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Word-of-mouth Processes within a Services Purchase Decision ContextBansal, H. S. [2000]
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Understanding the Effects of Customer Relationship Management Efforts on Customer Retention and Customer Share DevelopmentVerhoef, P. C. [2003]
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The Strength of Weak Ties : A Network Theory RevisitedGranovetter, M. S. [1983]
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The Progression of Online Trust in the Multi-Channel Retailer Context and the Role of Product UncertaintyBock, Gee-Woo [2012]
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The Partial Least Squares Approach to Structural Equation ModelingChin, W. W. [1998]
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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase IntentionsChen, S-F. S. [1998]
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The Commitment-Trust Theory of Relationship MarketingMorgan, Robert M. [1994]
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The Benefits of Facebook"Friends : "Social Capital and College students' Use of Online Social networks SitesEllison, N. B. [2007]
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Social capital : Its origins and applications in modern sociologyPortes, A. [1998]
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Social Capital in the Creation of Human CapitalColeman, J. S. [1988]
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Relationship marketing of services —growing interest, emerging perspectivesBerry, L. L. [1995]
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PLS Path ModelingTenenhaus, M. [2005]
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On and off the’Net : Scales for social capital in an online eraWilliams, D [2006]
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Networked Narratives: Understanding Word-of-Mouth Marketing in Online CommunitiesKozinet, R. V. [2010]
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Less Effortful Thinking leads to More Social Networking? The Associations between the Use of Social Network Sites and Personality TraitsZhong, B. [2011]
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Instrumental and Interpersonal Determinants of Relationship satisfaction and Commitment in Industrial marketsAdhul-Muhmin, A. G. [2005]
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How to Make the Most of Omnichannel RetailingHarvard Business Review [2016]
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Factors that Affect Consumers'Cross-Buying Intention: A Model for Financial ServicesSoureli, M. [2008]
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Factors affecting trust in market research relationshipsMoorman, C. [1993]
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Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorFornell, C. [1981]
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Determinants of continuity in conventional industrial channel dyadsAnderson, E. [1989]
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Cross-Channel Free-Riding Consumer Behavior in a Multichannel Environment: An Investigation of Shopping Motives, Sociodemographics and Product CategoriesHeitz-Spahn, S. [2013]
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Consumer trust in b2c e-commerce and the importance of social presence : Experiments in e-products and e-servicesGefen, D. [2004]
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Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance modelPavlou, P. A. [2003]
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Bowling alone: America’s declining social capitalPutnam, R. D. [1995]
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An examination of the nature of trust in buyer-seller relationshipsDoney, P. M. [1997]
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An Emprical Study on Consumer Online Shopping Channel Choice Behavior in Omni-channel EnvironmentPark, S. [2017]
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A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption studyChin, W. W. [2003]
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A Facebook in the Crowd: Social Searching vs. Social BrowsingLampe, C. [2006]
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2018년 온라인 쇼핑동향