기업의 사회공헌활동이 프리미엄가격 지불의도와지속적 구매의도에 미치는 영향
활용도 Analysis
논문 Analysis
연구자 Analysis
저자
김현규
정선미
제어번호
105974528
학술지명
경영과 정보연구
권호사항
Vol.
37
No.
4
[
2018
]
발행처
대한경영정보학회
자료유형
학술저널
수록면
75-92
언어
Korean
출판년도
2018
등재정보
KCI등재
판매처
'
기업의 사회공헌활동이 프리미엄가격 지불의도와지속적 구매의도에 미치는 영향' 의 참고문헌
인터넷 쇼핑몰의 내․외향적 특성과 소비자 특성이 재구매 의도에 미치는 영향
기업의 사회적 책임과 사회 공헌활동에 관한 연구
박사
Value structures behind proenvironmental behavior
The pyramid of corporate social responsibility : Toward the moral management of organizational stakeholders
The interactions of CSR, self-congruity and purchase intention among Chinese consumers
The chain of effects from brand trust and brand affect to brand performance : the role of brand loyalty
The advertising effects of corporate social responsibility on corporate reputation and brand equity: Evidence from the life insurance industry in Taiwan
The PIMS principles: Linking strategy to performance
The Impact of Perceived Corporate Social Responsibility on Consumer Behavior
The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business
The CSR's influence on customer responses in Indian banking sector
Targeting consumers who are willing to pay more for environmentally friendly products
Socially responsible products: what motivates consumers to pay a premium?
Pricing of green products:Premiums paid, consumer characteristics and incentives
Politics in the supermarket: Political consumerism as a form of political participation
Is there a Demand for Labor Standards? Evidence from Field Experiments in Social Labeling, mimeo
Handbook of evolutionary psychology
Going green to be seen : Status, reputation, and conspicuous conservation
Gender differences in the correlates of volunteering and charitable giving
From the street to the shops: the rise of new forms of political actions in Italy
Effects of Ecology‐Friendliness of Products and Price Perceptions on Social Values: Implications for Biblical Management
Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
Do fair trade and eco-labels in coffee wake up the consumer conscience?
Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee
Customer satisfaction, market share, and profitability : Findings from Sweden
Corporate social responsibility and consumers’attributions and brand evaluations in a product-harm crisis
Corporate social and environmental responsibility in services:will consumers pay for it?
Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study
Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions
Corporate Social Responsibility Behavior and Consumer Responses: The Moderator Effects of Consumer Personal Characteristic and Price Signal
Conditioning effect of prior reputation on perception of corporate giving
Chinese consumers’ perception of corporate social responsibility(CSR)
Can consumers buy responsibly? Analysis and solutions for market failures
Antecedents of consumer attitudes toward cause-related marketing
Antecedents and Consequences of Customer-company Identification : Expanding the Role of Relationship Marketing
An examination of the nature of trust in buyer-seller relationships
'
기업의 사회공헌활동이 프리미엄가격 지불의도와지속적 구매의도에 미치는 영향'
의 유사주제(
