논문상세정보
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- 저자 김철호
- 제어번호 105960276
- 학술지명 디지털융복합연구
- 권호사항 Vol. 16 No. 12 [ 2018 ]
- 발행처 한국디지털정책학회
- 발행처 URL http://www.policy.or.kr
- 자료유형 학술저널
- 수록면 579-591
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
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소셜 미디어 이용자의 기대가치 구성 요인
김철호
2018년
' 소셜 미디어 이용자의 기대가치 구성 요인' 의 참고문헌
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소셜미디어 중독과 지속사용 의도에 관한 연구이상호 [2014]
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Uses and Gratifications of Twitter: An examination of User Motives and Satisfaction of Twitter UseP. R. Johnson [2009]
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Understanding Advertising Planning with Interdisciplinary, Integrated Symbiology StudiesC. Kim. [2017]
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The"digital natives"debate : a critical review of the evidenceS. Bennett [2008]
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The chain of effects from brand trust and brand affect to brand Performance: The role of brand loyaltyA. Chaudhuri [2001]
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The Social context of Well-beingJ.F. Helliwell [2004]
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Successful Social Media Adoption and Utilization Strategies in the Public Sector
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SocialnomicsE. Qualman. [2011]
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Social Media MarketingT. Tuten [2012]
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Social Media : The New Hybrid Element of the Promotion MixW. G. Mangold [2009]
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SNS의 불이 꺼지고 있는가?: SNS의 지속 이용 모형에 관한 연구최은정 [2012]
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Older Adolescents’ Motivations for Social Network Site Use : The Influence of Gender, Group identity, and Collective Self-esteemV. Barker. [2009]
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Is there social capital in a social network site? : Facebook use and college students’ life satisfaction, trust, and participationS. Valenzuela [2009]
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Information exchange in Virtual communitiesG. Burnett [2000]
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Examining Users’ Intention to Continue Using Social Network Games : A Flow Experience PerspectiveC. Chang. [2012]
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Electronic Word-of-Mouth Via Consumer-Opinion Platforms : What Motivates Consumers to Articulate Themselves on the Internet?T. Hennig-Thurau [2004]
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Customer Value : The Next Source for Competitive AdvantageR. B. Woodruff. [1997]
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Consumer Self-regulation in a Retail EnvironmentB. J. Babin [1995]
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Consumer Perceptions of Price, Quality, and Value : A Means-End Model and Synthesis of EvidenceB. A. Zeithaml. [1988]
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Consumer Behavior in Social Networking Sites : Implications for MarketersS. Diffley [2011]
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Basic Perspectives on Consumers’Web-related Communication and Behavior: The Concept of Value Expectation and Interactive CommunicationC. Kim. [2004]
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A Survey on Labor Human Rights Violations by information technology devices
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A Social Influence Model of Consumer Participation in network and Small-Group-Based Virtual CommunitiesU. M. Dholakia [2004]
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A Benefit Congruency Framework of Sales Promotion EffectivenessP. Chandon [2000]