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Case Studies on Cultural Differences in TV Advertising: Focus on South Korea and USA

최원준 배경미 2018년

논문상세정보
    • 저자 최원준 배경미
    • 제어번호 105947458
    • 학술지명 예술인문사회융합멀티미디어논문지
    • 권호사항 Vol. 8 No. 11 [ 2018 ]
    • 발행처 사단법인 인문사회과학기술융합학회
    • 자료유형 학술저널
    • 수록면 21-30
    • 언어 English
    • 출판년도 2018
    • 등재정보 KCI등재
    • 판매처
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' Case Studies on Cultural Differences in TV Advertising: Focus on South Korea and USA' 의 참고문헌

  • The portrayal of people in magazine advertisements: The United States and Korea
  • The importance of perceived endorser credibility in South Korean advertising
  • The effect of corporate branding dimensions on consumers' product evaluation: A cross cultural analysis
  • The economic worth of celeb-rity endorsers: An event study analysis
    J. Agrawal [1995]
  • The Export Behavior of Smaller Wisconsin Manufacturing Firms
    Bilkey, W. [1977]
  • The Business of International Business is Culture
  • Samsung designs globally and adapts locally for worldwide success
  • Samsung Mobile Phone Case 2, Lil Wayne Samsung Galaxy S7 Edge Commercial Champagne
  • Samsung Mobile Phone Case 1, Galaxy S7 & S7 Edge: Official product introduction commercial
  • On Common Themes Case 2, Miss Dior – What would you do for love. World’s markethttps
  • On Common Themes Case 1, Emart’s web-drama, my precious world
  • Hyundai Motor reputation once again acknowledged by Interbrand
  • Hyundai Motor Case 2, First Date – Hyundai Super Bowl 2016 Commercial Kevin Hart
  • Hyundai Motor Case 1, Genesis G80 2016 commercial
  • Hofestede’s Cultural Dimensions: Comparison of South Korea and the United States
  • Culture’s Consequences: International Differences in Work-Related Values
  • Culture's Consequences: International Differences in Work-Related Values
  • Culture Influence on Consumer Behavior
  • Cultural Values and important possessions: a cross-cultural analysis
    J. Watson [2002]
  • Cross-Cultural and Cross-National Consumer in the Global Economy of the Twenty-First Century
  • Beyond Culture
    E. T. Hall [1976]
  • Alcoholic Beverages Case 2, Heineken: Walk in fridge
  • Alcoholic Beverages Case 1, Chameisel: IU’s renewal Chamisel advertisement – Targeting college students