갑질로 인한 기업 위기와 CSR의 효과에 관한 연구
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갑질로 인한 기업 위기와 CSR의 효과에 관한 연구' 의 참고문헌
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외신도 대한항공의 딸들에 주목..."갑질", "재벌" 뜻도 소개
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법원공무원의 권위주의적 성격과 업무행태에 관한 연구
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무엇이 설득 지식인가? 설득 지식 모델의 과거와 현재 그리고 미래
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권위주의 성격과 사회적 편견: 대학생 집단을 중심으로
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‘병’ 착취하는 ‘을’ 더 이상 안 돼...김상조, “중소기업도 변해야
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When is honesty the best policy? The effect of stated company intent on consumer skepticism
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The persuasion knowledge model : How people cope with persuasion attempts
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The impact of product-harm crisis on brand equity: The moderating role of consumer expectations
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The impact of cause branding on consumer reactions to products: Does product/cause fit really matter?
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The emergence of corporate social responsibility in Chile : the importance of authenticity and social network
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The effect of corporate social responsibility(CSR)activities on companies with bad reputations
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The dynamics of issues activation and response: An issues process model
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The company and the product : Corporate associations and consumer product responses.
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The authoritarian personality
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The Role of Brand/Cause Fit in The Effectiveness of Cause-Related Marketing Campaigns
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The Influence of Firm Behaviour on Purchase Intention: Do Consumers Really Care about Business Ethics?
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The Impact of Perceived Corporate Social Responsibility on Consumer Behavior
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Mediation in experimental and nonexperimental studies : New procedures and recommendations
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Measuring the Involvement Construct
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How to manage your global reputation
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Horizontal and vertical dimensions of individualism and collectivism : A theoretical and measurement refinement
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Helping crisis managers protect reputational assets
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From crisis prone to crisis prepared: A framework for crisis management
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Estimating and testing indirect effects in simple mediation models when the constituent paths are nonlinear
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Effects of suspicion on attributional thinking and the correspondence bias
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Doing better at doing good
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Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
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Culture and organizations:Software of the Mind
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Cultural influences on personality
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Crisis management: Planing for the inevitable
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Corporate social responsibility and consumers’attributions and brand evaluations in a product-harm crisis
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Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions
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Corporate Sponsorships of Philanthropic Activities : When Do They Impact Perception of Sponsor Brand?
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Conditioning effect of prior reputation on perception of corporate giving
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Company Advertising with a Social Dimension : The Role of Noneconomic Criteria
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Choosing the Right Words : The Development of Guidelines for the Selection of the"Appropriate"Crisis Response Strategies
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Cause-Related Marketing : A Coalignment of Marketing Strategy and Corporate Philanthropy
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Building corporate associates: Consumer attributions for corporate socially responsible programs
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Agenda building, agenda setting, priming, individual voting intentions, and the aggregate results: An analysis of four Israeli elections
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A typology of consumer responses to cause-related marketing : From skeptics to socially concerned
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3월 실업률 4.5%로 17년 만에 최악…청년 4명 중 1명 ‘실질적 실업 상태
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갑질로 인한 기업 위기와 CSR의 효과에 관한 연구'
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