소비 수준에 따른 맥주 소비 동기의 비교 : 20대 여성 소비자를 중심으로
조혜정
2018년
' 소비 수준에 따른 맥주 소비 동기의 비교 : 20대 여성 소비자를 중심으로' 의 참고문헌
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통신서비스 이용행태 분석을 통한 휴대폰 교체기간 예측박현정 [2005]
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컨조인트 분석을 이용한 맥주 선택속성에 관한 연구유세란 [2015]
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우리나라 20~30대 고위험 음주와 폭탄주 즐겨 –’17년 주류소비, 섭취 실태조사 결과-
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여성들이 술을 마실 때: 어떤 술을 어느 맥락에서 마시는가?박희랑 [2011]
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수입, 수제맥주 인기 확산...여성 선호도 빠르게 증가
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소비자의 라이프스타일이 맥주 선택속성에 미치는 영향김홍범 [2007]
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맥주시장 내 차별적 과세표준의 비경쟁적 효과한국경제연구원 [2017]
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Using means-end chains for analysing occasions-not buyersHall, J. [2000]
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The role of personal values in Chinese consumers’ food consumption decisions. A case study of healthy drinksLee, P. Y. [2014]
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Symbolic drivers of consumer–brand identification and disidentificationWolter, J. S. [2016]
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MarketLine Industry Profile : Global Beer & CiderMarket Line [2017]
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Improving the graphic representation of means-end resultsGengler, C. E. [1995]
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Improving means-end-chain studies by using a ranking method to construct hierarchical value mapsLeppard P [2004]
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Heavy wine consumption : Empirical and theoretical perspectivesGoldsmith, R. E. [1998]
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Heavy users of travel agents : A segmentation analysis of vacation travelersGoldsmith, R. E. [1999]
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Designer-made meat and dairy products:Consumer-led product developmentGrunert, K. G. [2001]
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Consumers’ cognitions with regard to genetically modified foods. Results of a qualitative study in four countriesBredahl, L. [1999]
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Comparison of beer consumption in the USA, Germany, and Japan : Sensory, preference and consumption analysesIshii, T. [1998]
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Antecedents of internet retailing loyalty : Differences between heavy versus light shoppersChiou, J. S. [2009]
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Analyzing consumer orientations toward beverages through means-end chain analysisGutman, J. [1984]
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A means-end approach to the market for sparkling winesJudica, F. [1992]
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A aomparison of three laddering techniques applied to an example of a complex food choiceRusell, C. G. [2004]
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20～30대 여성을 위한 저도주(低度酒)브랜드 디자인의 차별화 연구송지성 [2014]