Online advertisement strategies in tourism industry:A reactance theory perspective
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저자
김재욱
Lanlung
Liang
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제어번호
105939301
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학술지명
관광연구저널
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권호사항
Vol.
32
No.
10
[
2018
]
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발행처
한국관광연구학회
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자료유형
학술저널
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수록면
29-38
(
10쪽)
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언어
English
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출판년도
2018
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등재정보
KCI등재
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판매처
'
Online advertisement strategies in tourism industry:A reactance theory perspective' 의 참고문헌
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When service fails : The role of the salesperson and the customer
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What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
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Understanding online B-to-C relationships : an integrated model of privacy concerns, trust, and commitment
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The type of threat matters : differences in similar magnitude threats elicit differing magnitudes of psychological reactance
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The role of post-training self-efficacy in customers’ use of self service technologies
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The relative endurance of attitudes, confidence, and attitude-behavior consistency : the role of information source and delay
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The moderating role of confidence in expectations and the asymmetric influence of disconfirmation on customer satisfaction
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The impact of the internet on travel agencies
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The emotional power of place : The fall and rise of dominance in retail research
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Structural equation models with unobservable variables and measurement error: Algebra and statistics
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Situational influences on consumers' attitudes and behavior
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Shopping risk perceptions : Effects on tourists’ emotions, satisfaction and expressed loyalty intentions
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Rising from the ashes of advertising
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Redefining confidence for consumer behavior research
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Online advertising research in advertising journals : a review
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Measuring the intrusiveness of advertisements : Scale development and validation
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Measurement and evaluation of satisfaction processes in retail settings
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Marketing in hypermedia computer-mediated environments:Conceptual foundations
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Intuitive confidence : choosing between intuitive and nonintuitive alternatives
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IAB internet advertising revenue report
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Hospitality and tourism marketing : recent developments in research and future directions
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Forced exposure and psychological reactance : Antecedents and consequences of the perceived intrusiveness of pop-up ads
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Factors influencing Internet shopping value and customer repurchase intention
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Examining the structural relationships of destination image, tourist satisfaction and destination loyalty : An integrated approach
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Examining the influence of control and convenience in a self-service setting
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Differentiation of self and psychological reactance
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Data mining techniques and applications for tourism Internet marketing
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Customer control and evaluation of service validity and reliability
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Customer Response to Web Site Atmospherics : Taskrelevant Cues, Situational Involvement and PAD
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Control and affect : the influence of feeling in control of the retail environment on affect, involvement, attitude, and behavior
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Consumer response to stockouts
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Consumer behavior and psychological reactance
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Consumer Trust in an Internet Store
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Consequences of forcing consumers to use technologybased self-service
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Choosing versus rejecting : the impact of goal-task compatibility on decision confidence
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Choice, Values and Frames
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Choice goal attainment and decision and consumption satisfaction
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Beyond clicks and impressions: examining the relationship between online advertising and brand building
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Applying the Rossiter-Percy grid to online advertising planning : the role of product/brand type in previsit intentions
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An experimental study of the effects of promotional techniques in webbased commerce
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An examination of the effects of motivation and satisfaction on destination loyalty : A structural model
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An empirical investigation of online consumer purchasing behavior
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
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A Theory of Psychological Reactance
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Online advertisement strategies in tourism industry:A reactance theory perspective'
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