논문상세정보
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- 저자 라선아
- 제어번호 105928939
- 학술지명 마케팅관리연구
- 권호사항 Vol. 23 No. 4 [ 2018 ]
- 발행처 한국마케팅관리학회
- 발행처 URL http://www.kmma.re.kr
- 자료유형 학술저널
- 수록면 25-58
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
소비자 장소에 적용된 레트로 마케팅과 소비자 반응 - 장소 노스탤지어와 장소애착을 중심으로
라선아
2018년
' 소비자 장소에 적용된 레트로 마케팅과 소비자 반응 - 장소 노스탤지어와 장소애착을 중심으로' 의 참고문헌
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향수: 대중음악과 ‘칠공팔공(7080)’ 세대의 그리움에 대하여김왕배 [2015]
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점포노스탤지어와 점포이용의도이정희 [2015]
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장소와 장소상실Relph, E.C [2005]
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브랜드 노스탤지어가 브랜드애착에 미치는 영향권민택 [2016]
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밝은 방. 사진에 관한 노트Barthes, R [2006]
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근대공간의 장소성과 기억에 관한 연구 - <서울역>, <온양민속박물관>, <옥포조선소>를 중심으로배윤호 [2014]
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골목길 풍경과 노스탤지어김홍중(Kim Hong-Jung) [2008]
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What was old is new again: The history of nostalgia as a buying motive in consumption behaviorRutherford, J. [2011]
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Understanding brands as experiential spaces : Axiological implications for marketing strategistsPonsonby‐Mccabe, S [2006]
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The seven sins of memorySchacter, D. L [2001]
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The power of reflection : An empirical examination of nostalgia advertising effectsMuehling, D. D [2004]
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The impact of nostalgia triggers on emotional responses and revisit intentions in luxury restaurants : The moderating role of hiatusHwang, J. [2013]
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The Discovery of Grounded Theory : Strategies for Qualitative ResearchGlaser, B. [1967]
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Special Volume - Interpretive Consumer ResearchWallendorf, M [1989]
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Servicescapes : From Modern Non-Places to Postmodern Common PlacesAubert-Gamet, V. [1999]
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Romancing the past : Heritage visiting and the nostalgic consumerGoulding, C [2001]
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Remembrance of Things Past: Swann’s Way
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Place attachment: How far have we come in the last 40 years?Lewicka, M [2011]
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Place attachment in commercial settings : A gift economy perspectiveDebenedetti, A [2014]
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Place attachment in a revitalizing neighborhood: individual and block levels of analysisBrown, B. [2003]
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Place : An experiential perspectiveTuan, Y [1975]
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On the varieties of people's relationships with places : Hummon's typology revisitedLewicka, M [2011]
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Nostalgic Recollections of High and Low NarcissistsHart, C. M. [2011]
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Nostalgia for places : The Brontës and Elizabeth GaskellMansfield, J [2009]
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Nostalgia and consumption preferences : Some emerging patterns of consumer tastesHolbrook, M. B. [1993]
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Nostalgia : content, triggers, functionsWildschut, T. [2006]
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Nostalgia : A psychological perspectiveBatcho, K. I. [1995]
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Non-places: Towards an anthropology of supermodernityAugé, M [1995]
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Medical dissertation on nostalgia by Johannes Hofer, 1688Hofer, J [1934]
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Historical and personal nostalgia in advertising text: The fin de siecle effectStern, B. B. [1992]
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Going Forward by Looking Back: Memory, Nostalgia and Meaning- Making in Marketing for a Sense of Place. Tourism Travel and Research Association: Advancing Tourism Research GloballyMcClinchey, K. A. [2016]
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Feelings, fantasies, and memories : An examination of the emotional components of nostalgiaHolak, S. L. [1998]
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Being and TimeMartin Heidegger [1962]
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Away from “unified nostalgia”: Conceptual differences of personal and historical nostalgia appeals in advertisingMarchegiani, C [2010]
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Attitudes and emotions as determinants of nostalgia purchases : An application of social identity theorySierra, J. J [2007]
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Advances in Consumer Research, Vol. 18Holbrook, M. B. [1991]
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Advances in Consumer ResearchBaker, S. M [1994]
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Advances in Consumer ResearchBelk, R. W [1990]
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A semiotic analysis of nostalgia as a connection to the pastKessous, A [2008]