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선물선택에 대한 주는 사람과 받는 사람의 차이: 조절초점의 조절효과를 중심으로

박소진 2018년

논문상세정보
    • 저자 박소진
    • 제어번호 105928938
    • 학술지명 마케팅관리연구
    • 권호사항 Vol. 23 No. 4 [ 2018 ]
    • 발행처 한국마케팅관리학회
    • 발행처 URL http://www.kmma.re.kr
    • 자료유형 학술저널
    • 수록면 59-78
    • 언어 Korean
    • 출판년도 2018
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' 선물선택에 대한 주는 사람과 받는 사람의 차이: 조절초점의 조절효과를 중심으로' 의 참고문헌

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  • 날개 돋친 추석선물세트, 백화점도 놀랐다
  • Why feasibility matters more to gift receivers than to givers : A construal-level approach to gift giving
    Baskin, E. [2014]
  • Why Certain Gifts Are Great to Give but Not to Get : A Framework for Understanding Errors in Gift Giving
    Galak, J [2016]
  • When Choice is Demotivating : Can One Desire too much of a Good Thing?
  • The role of feasibility and desirability considerations in near and distant future decisions : A test of temporal construal theory
  • The Social Psychology of the Gift
    Schwartz, B [1967]
  • The Social Dimensions of Gift Behaviour
    Cheal, D. J [1986]
  • The Gift of Similarity : How Good and Bad Gifts Influence Relationships
    Dunn, E. W [2008]
  • The Deadweight Loss of Christmas
  • Rule Enforcement without Visible Means : Christmas Gift Giving in Middletown
    Caplow, T [1984]
  • Research in Marketing, Vol. 2
    Belk, R. W [1979]
  • Regulatory focus and strategic inclinations: Promotion and prevention in decision-making
    Crowe, E. [1997]
  • Promotion and Prevention Choices Between Stability and Change
    Liberman, N [1999]
  • Motivation by positive or negative role models: Regulatory focus determines who will best inspire us
  • Money Can’t Buy Love : Asymmetric Beliefs about Gift Price and Feelings of Appreciation
    Flynn, F. J [2009]
  • How Self-Regulation Creates Distinct Values : The Case of Promotion and Prevention Decision Making
  • Goal Orientation and Consumer Preference for the Status Quo
    Chernev, A. [2004]
  • Give Them What They Want : The Benefits of Explicitness in Gift Exchange
    Gino, F [2011]
  • Gift Receipt and the Reformulation of Interpersonal Relationships
    Ruth, J. A [1999]
  • Gift Giving: A Research Anthology
    Belk, R. W [1996]
  • Gift Giving in Hong Kong and the Continuum of Social Ties
    Joy, A [2001]
  • Gift Giving in Anthropological Perspective
  • Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
    Belk, R. W [1993]
  • For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
    Jain, S. P [2007]
  • Exploring Age-Related Differences in Information Acquisition for a Gift Purchase
    Laroche, M [2004]
  • Effects of Self-Other Decision Making on Regulatory Focus and Choice Overload
    Polman, E. [2012]
  • Desirability or Feasibility Self-Other Decision-Making Differences
    Lu, J [2013]
  • Consumer Behavior
  • Construal level theory and consumer behavior
  • Compromise and Attraction Effects under Prevention and Promotion Motivations
    Mourali, M. [2007]
  • Beyond pleasure and pain
  • Behavioral Costs as Determinants of Cost Perception and Preference Formation for Gifts to Receive and Gifts to Give