인용/피인용
' 소비자 모바일광고리터러시의 측정과 분석' 의 참고문헌
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온라인에서 광고와 정보의 구분을 어떻게 할 것인가?이희복 [2015]
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소비자 모바일광고리터러시의 개념화와 척도개발 - 질적․양적 방법론을 통한 검증 -구명진 [2018]
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모바일 광고에서의 소비자문제 연구김인숙 [2015]
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내년 방송통신 광고비 12조원... 모바일광고 돌풍 계속
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글로벌 IT기업의 소비자지향성제고 방안 연구-소셜 플랫폼 서비스 기업을 중심으로-황미진 [2016]
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Understanding online behavioural advertising : User Knowledge, privacy concerns and online coping behaviour in EuropeSmit, E. G. [2014]
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The role of persuasion knowledge, assessment of benefit and harm and third-person perception in coping with online behavioral advertisingHam, C. D. [2016]
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The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames : The role of Media Context and PresenceWaiguny, M. K. J. [2014]
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The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young AdultsWright, P. [2005]
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The Comprehension /Miscomprehension of Print Communication : Selected FindingsJacoby, J. [1989]
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Good native advertising isn’t a secretCampbell, C. [2015]
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Going Native : Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native AdvertisingWojdynski, B. W. [2016]
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Consumer Socialization of Children : A Retrospective Look at Twenty-Five Years of ResearchJohn, D. R. [1999]
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Comparing Children’s and Adults’Cognitive Advertising Competences in the NetherlandsRozendaal, E. [2010]
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Children’s Responses to Traditional Versus Hybrid Advertising Formats : The Moderating Role of Persuasion KnowledgeVerhellen, Y. [2014]
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Children and parents: media use and attitudeOfcom [2016]
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Children and Commercials:Issues, Evidences, InterventionsRoberts, D. [1983]
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Children and Commercial Persuasion : An Attribution Theory AnalysisRobertson, T. S. [1974]
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Can Disclosures Aid Children’s Recognition of TV and Website Advertising?Vanwesenbeeck, I. [2017]
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Beyond sophistication : Dimensions of Advertising LiteracyO’Donohoe, S. [1998]