Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers
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Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers' 의 참고문헌
Why we buy what we buy : A theory of consumption values
Why do consumers buy counterfeit luxury brands?
The theory of the leisure class
The persuasive effect of host and audience reaction shots in television talk shows
The nature of luxury: a consumer perspective
The moderating effect of culture on overall perceived value in the online purchasing process
The middle class has landed
The luxury market in Brazil:Market opportunities and potential
The influence of value perceptions on luxury purchase intentions in developed and emerging markets
The exclusive value principle : the basis for prestige racing
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The Tactical Use of Mobile Marketing : How Adolescents9 Social Networking Can Best Shape Brand Extensions
The Mass Marketing of Luxury
The Internet and The Price- Value-Loyalty-Chain
The Four Levels of Loyalty and the Pivotal Role of Trust : A Study of Online Service Dynamics
Status consumption in cross-national context:Socio-psychological, brand and situational antecedents
Some applications of behavioral research
Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
Shopping and word-of-mouth intentions on social media
Shop often, buy little : The Vietnamese reaction to supermarket retailing
Reference group influence on product and brand purchase decisions
Recession bypasses market for luxury goods
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Principles and practice of structural equation modeling
Price and brand name as indicators of quality dimensions for consumer durables
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Managing brand equity: Capitalizing on the value of a brand name
Luxury report: Vietnam a growth hot spot
Luxury goods worldwide market study
Interactions in virtual customer environments : Implications for product support and customer relationship management
Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context
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Individual and situational factors influencing negative word-of-mouth behaviour
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High shopping frequency of Vietnamese consumers : theory and measurement
Hedonic Consumption: Emerging Concepts, Methods, and Propositions
Global Luxury Goods Sales Exceed US$318 Billion
Foreign counterfeiting of status goods
Factors Influencing the Adoption of Small-scale Biogas Digesters in Developing Countries–Empirical Evidence from Vietnam
Exploring consumer status and conspicuous consumption
Donations to charity as purchase incentives : How well they work may depend on what you are trying to sell
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
Developmental recognition of consumption symbolism
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Customer engagement, buyerseller relationships, and social media
Customer Value : The Next Source for Competitive Advantage
Culture and consumer behaviour : An anthropological perspective
Cross-cultural perspectives on the dynamics of prestige
Consuming luxury brands: The relevance of the ‘Rarity Principle’
Consumer-perceived value of salon hair coloring: A cross-cultural comparison of Gen Y cohorts in China and the United States
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Consumer perceived value : The development of a multiple item scale
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Concepts and measurement of prestige
Communication and persuasion
Co-creating Value for Luxury Brands
Becoming a Consumer Society: A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong, The People’s Republic of China, and Taiwan
Balancing policy, consumer desire and corporate interests : considerations for market entry in Vietnam
Attitudes of developing counties towards"country-of-origin"products in an era of multiple brands
Assessing the effects of quality, Value, and customer satisfaction on consumer behavioral intentions in service environments
Antecedents of luxury brand purchase intention
Antecedents and consequences of status consumption among urban vietnamese consumers
An empirical test of a model of external search for automobiles
Aesthetics and ephemerality : observing and preserving the luxury brand
Advances in Luxury Brand Management
A review and a conceptual framework of prestige-seeking consumer behavior
A Note on the Predictive Validity of the CETSCALE
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Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers'
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