연구동향 분석

Effects of Channel Structure on the Quality Competition of Exclusively Distributed Products

강영선 2018년

논문상세정보
    • 저자 강영선
    • 제어번호 105917002
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 19 No. 4 [ 2018 ]
    • 발행처 Korean Marketing Association
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 37-59 ( 23쪽)
    • 언어 English
    • 출판년도 2018
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' Effects of Channel Structure on the Quality Competition of Exclusively Distributed Products' 의 참고문헌

  • When to take or forgo new product exclusivity : Balancing protection from competition against word-of-mouth spillover
    Peres, R. [2014]
  • The effects of brand loyalty on competitive price promotional strategies
    Raju, J. S. [1990]
  • The Increasing Power of Store Brands: Building Loyalty and Market Share
  • The Benefits of upward channel decentralization
    Liu, Y. [2009]
  • Strategic decentralization in channels
  • Store brands and retail differentiation : The influence of store image and store brand attitude on store own brand perceptions
  • Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
    Bonfrer, A. [2004]
  • Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
  • Quality segmentation in spatial markets: When does cannibalization affect product line design?
    Desai, P. [2001]
  • Quality and competition
  • Product line design for a distribution channel
  • Product line design and production technology
  • Private-label Use and Store Loyalty
  • Market segmentation, self-selection, and product line design
  • Gains and losses of exclusivity in grocery retailing
    Gielens, K. [2014]
  • Exploring the relationships between retail brands and consumer store loyalty
  • Effects of distribution channel structure in markets with vertically differentiated products
    Zhao, X. [2009]
  • Distribution channels : An extension of exclusive retailership
    Trivedi, M. [1998]
  • Credible delegation by oligopolists : A discussion of distribution channel management
  • Consumer heterogeneity, product quality, and distribution channels
    Shi, H. [2013]
  • Competition and cooperation in marketing channel choice : Theory and application
  • Channel Coordination in the Presence of a Dominant Retailer
    Raju, J. S. [2005]
  • Building Store Loyalty through Store Brands
  • Brand equity and advertising: Advertising’s role in building store brands
  • Best Buy CEO Hubert Joly considers buying electronics brands
  • An industry equilibrium analysis of downstream vertical integration