가격할인정보의 시각적 제시방식이 소비자 반응에 미치는 영향
-
-
저자
김지호
조미영
-
제어번호
105915874
-
학술지명
한국심리학회지 소비자·광고
-
권호사항
Vol.
19
No.
2
[
2018
]
-
발행처
한국소비자·광고심리학회
-
발행처 URL
http://www.koreanpsychology.or.kr
-
자료유형
학술저널
-
수록면
405-428
-
언어
Korean
-
출판년도
2018
-
등재정보
KCI등재
-
소장기관
이화여자대학교 중앙도서관
-
판매처
'
가격할인정보의 시각적 제시방식이 소비자 반응에 미치는 영향' 의 주제별 논문영향력
논문영향력 요약
주제 |
|
동일주제 총논문수 |
논문피인용 총횟수 |
주제별 논문영향력의 평균 |
89
|
0
|
|
주제별 논문영향력
논문영향력
주제 |
주제별 논문수 |
주제별 피인용횟수 |
주제별 논문영향력 |
주제분류(KDC/DDC) |
심리학
|
89
|
0
|
|
계 |
|
89
|
0
|
|
* 다른 주제어 보유 논문에서 피인용된 횟수 |
0
|
|
'
가격할인정보의 시각적 제시방식이 소비자 반응에 미치는 영향' 의 참고문헌
-
-
-
디자인 단순성이 모바일 사용자경험(UX)에 미치는 영향-시각행동을 중심으로
-
-
-
-
-
When two plus two is not equal to four : Errors in processing multiple percentage changes
-
Uniting the tribes of fluency into a metacognitive nation
-
The use of visual and verbal means of communication across psychological distance
-
The information overload controversy:An alternative viewpoint
-
The floor is nearer than the sky : How looking up or down affects construal level
-
The efficacy of sales promotions in UK supermarkets : A consumer view
-
The effects of discount location and frame on consumers’ price estimates
-
The effectiveness of information and color in yellow pages advertising
-
The association between psychological distance and construal level : Evidence from an implicit association test
-
Serial and parallel processing of visual feature conjunctions
-
Sensory Marketing: Research on the sensuality of products
-
Psychological Distance and the Dual Role of Price
-
Price Perceptions and Consumer Shopping Behavior : A Field Study
-
Pictorial depth and related constancy effects as a function of recognition
-
Persuasion knowledge and consumer reactions to pricing tactics
-
No pain, no gain? How fluency and construal level affect consumer confidence
-
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
-
It's the mind-set that matters : The role of construal level and message framing in influencing consumer efficacy and conservation behaviors
-
Internet advertising : Is anybody watching?
-
Information processing from advertisements: Toward an integrative framework
-
How global versus local perception fits regulatory focus
-
Effects of fluency on psychological distance and mental construal(or why New York is a large city, but New York is a civilized jungle)
-
Distance-dependent processing of pictures and words
-
Distance determined by the angular declination below the horizon
-
Depth perception from pairs of overlapping cues in pictorial displays
-
Consumer eye movement patterns on yellow pages advertising
-
Construal-level theory of psychological distance
-
Computational modelling of visual attention
-
Color stereopsis : A model for depth reversals based on border contrast
-
Attention enhances contrast sensitivity at cued and impairs it at uncued locations
-
"Pay 80%"versus"get 20% off" : The effect of novel discount presentation on consumers’ deal perceptions
'
가격할인정보의 시각적 제시방식이 소비자 반응에 미치는 영향'
의 유사주제(
) 논문