논문상세정보
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- 저자 이승준 김영준
- 제어번호 105479379
- 학술지명 마케팅관리연구
- 권호사항 Vol. 23 No. 2 [ 2018 ]
- 발행처 한국마케팅관리학회
- 발행처 URL http://www.kmma.re.kr
- 자료유형 학술저널
- 수록면 19-43
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' 위치기반서비스 특성이 매장방문 의도에 미치는 영향에 관한 연구 - 개인화 서비스 조절효과 중심으로 -' 의 참고문헌
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서비스의 유용성과프라이버시 염려도가 개인화 된 서비스 수용성에 미치는 영향에 관한 연구. 한국경영정보학회 학술대회최선아 [2005]
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모바일 서비스 개인화를 위한 공통 프레임워크최광선 [2012]
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기술및시장현황연구보고서ETRI, L. [2005]
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diffusion of InnovationsRogers, E. M. [2010]
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Wireless commerce : marketing issues and possibilities. Paper presented at the System Sciences, 2001Kannan, P. [2001]
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Web information personalization: Challenges and approachesShahabi, C. [2003]
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User acceptance of information technology : Toward a unified viewVenkatesh, V. [2003]
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User acceptance of computer technology : a comparison of two theoretical modelsDavis, F. D. [1989]
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Usability EngineeringNielsen, J. [1994]
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Understanding Consumer Acceptance of Mobile Payment Services : An Empirical AnalysisSchierz, P. G. [2010]
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The economics of mobile payments : Understanding stakeholder issues for an emerging financial technology applicationAu, Y.A. [2008]
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The adaptive web: methods and strategies of web personalization(Vol. 4321)Brusilovski, P. [2007]
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The Effects of Entrepreneurial Proclivity and Market Orientation on Business PerformanceMatsuno, K. [2002]
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Situation Dependent Services a Challenge for Mobile Network OperatorsFigge, S. [2004]
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Push 기술을 이용한 쇼핑몰 개인 맞춤정보 제공 시스템의 설계
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Privacy-enhanced personalizationKobsa, A. [2007]
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Personalized content recommendation and user satisfaction : Theoretical synthesis and empirical findingsLiang, T. -P. [2006]
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Personalization in privacy-aware highly dynamic systemsSackmann, S. [2006]
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My Mobile Music: An Adaptive Personalization System for Digital Audio PlayersTuck Siong Chung [2009]
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Multicontextuality in ubiquitous computing : Investigating the car case through action researchHenfridsson, O. [2005]
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Mobile digital technology : Emerging issue for marketingMort, G. S. [2002]
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Mobile commerce reportMüller-Veerse, F. [1999]
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Mobile Commerce: Promises, Challenges, and Research AgendaSiau, K. [2001]
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Mediators, moderators, and tests for mediationJames, L. R. [1984]
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Information quality for mobile internet services: A theoretical model with empirical validationChae, M. [2002]
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Identifying customer need patterns for customization and personalizationDu, X. [2003]
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Examining the determinants of mobile locationbased services' continuanceLehrer, C. [2011]
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Empirical Evaluation of the Revised Technology Acceptance ModelBernadette Szajna [1996]
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Efficient security policy enforcement in a location based service environmentAtluri, V. [2007]
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Driving customer equity: Linking customer lifetime value to strategic marketing decisionsRust, R. T. [2001]
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Diffusion of InnovationRogers, E. [1995]
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Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance ModelVenkatesh, V. [2000]
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Design for mass customizationTseng, M. M. [1996]
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Customer Loyalty in e-Commerce : An Exploration of Its Antecedents and ConsequencesSrinivasan, S. S. [2002]
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Contextual marketingKenny, D. [2000]
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Consumer Attitudes toward Mobile Advertising : An Empirical StudyTsang, M. M. [2004]
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Computer technology training for prospective teachers : Computer attitudes and perceived self-efficacyYing-chen, L. M. [2000]
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Beyond SEM : General latent variable modelingMuthén, B. O. [2002]
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Belief, attitude, intention, and behavior:An introduction to theory and research readingFishbein, M. [1975]
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Analysis of users and non-users of smartphone applicationsVerkasalo, H. [2010]
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An integrated model of waste management behavior : A test of household recycling and composting intensionsTayor, S. [1995]
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An experimental usability test for different destination recommender systemsZins, A. H. [2004]
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An empirical examination of factors influencing the intention to use mobile paymentKim, C. [2010]
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An Algorithmic Framework for Performing Collaborative FilteringHerlocker, J. L. [1999]
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A theoretical integration of user satisfaction and technology acceptanceWixom, B. H [2005]
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A theoretical extension of the technology acceptance model : Four longitudinal field studiesVenkatesh, V. [2000]
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A model of the antecedents of perceived ease of use: Development and testVenkatesh, V [1996]