패션 인스타그램의 정보제공 주체(브랜드 vs 소비자)에따른 소비자 인식 -신뢰성, 유용성, 유희성을 중심으로-
활용도 Analysis
논문 Analysis
연구자 Analysis
저자
윤아영
이은영
이현화
제어번호
105429971
학술지명
한국의류학회지
권호사항
Vol.
42
No.
3
[
2018
]
발행처
한국의류학회
자료유형
학술저널
수록면
379-396
(
18쪽)
언어
Korean
출판년도
2018
등재정보
KCI등재
판매처
'
패션 인스타그램의 정보제공 주체(브랜드 vs 소비자)에따른 소비자 인식 -신뢰성, 유용성, 유희성을 중심으로-' 의 참고문헌
화장품, 이제는 해시태그로 검색한다 [Cosmetics, now search by hashtag], The Korea Economic Daily
패션업계 지배한 인스타그램 [Instagram dominated by fashion industry]
지는 '페이스북', 뜨는 '인스타 그램' [Loosing 'Facebook', rising 'Instagram']
인스타그램, 페이스북 모바일 광고 매출 성장 견인 [Instagram, facebook mobile ad sales growth, facebook mobile ad sales to 28% in 2017]
인스타그램, 친분보다 '관심사' ..."창의성.고품질 콘텐츠 선호" [Instagram, 'interest' rather than acquaintance..."creativity, high quality content preferred"]
인스타그램, 국내 월 사용자 600만 돌파 [Instagram, domestic monthly users exceed 6 million]
이미지 기반 SNS의 특성이 외식업체 브랜 드에 대한 구전, 태도, 방문, 구매에 미치는 영향 연구: 인스타그램을 중심으로 [A study on the influence of imagebased SNS characteristics on word-of-mouth, attitudes, visits, and purchases of restaurants brand: Focusing on instagram]
유통가, 해시태그(#) 활용 2030 스킨십 강화 나서 [Distributor, hashtag (#) utilize 2030 skin reinforcement]
온라인 구전정보 방향성과 유용성이 구전 수용 및 재확산에 미치는 영향 : 조절초점의 조절적 역할을 중심으로
박사
사회적 자본과 정보의 특성이 SNS 內의 상호작용에 미치는 영향
브랜드 동일시가 브랜드 애착과 몰입에 미치는 영향
[뉴스클립] 뉴스 인 뉴스 <277> SNS '해시태그'의 세계 [[News Clip] News in News <277> SNS The world of 'hashtag']
Why people use social networking sites : An empirical study integrating network externalities and motivation theory
Trust and TAM in online shopping : An integrated model
Toward a generic model of trust for electronic commerce
The ties that bind: Measuring the strength of consumer's emotional attachments to brand
The relationship among motivation on customers' brand SNS participation, trust, and purchase intention-Comparison between Korea and China-
The personal involvement inventory: Reduction, revision, and application to advertising
The management plan of Instagram image to enhance the brand image of cosmetic enterprise
The influence of message direction and perceived usefulness on e-WOM's acceptance and dissemination: Focused on interaction readiness
The influence of instagram's posts information attributes on acceptable intentions and word of mouth effect-Focusing on college student in South Korea and the United States
The impact of initial consumer trust on intentions to transact with a web site : a trust building model
The impact of company's SNS marketing message types for consumer's brand concept according to their psychological type: Around the fan pages of facebook
The effects of the characteristics of corporate brand's SNS on brand attitude and purchase intention: the mediating effect of engagement
The effects of promotion-acceptance attitudes, browsing, customer satisfaction on e-loyalty according to e-promotion interests for fashion products
The effects of fashion Instagram usage motivation and features on satisfaction and purchase intention
The effects of SNS characteristics of SPA's on brand attachment and purchase intention
The effect of quantity of online replys and direction on word-of-mouth intention and consumers' movieseeing: Movie portal & app and Facebook
The effect of museum's SNS characteristic on visitor's trust in information, satisfaction and long-term relationship establishment
The effect of fashion information characteristics on commitment and intention of instagram users -Focusing on user segmentation
The effect of emotional purchase value and risk-taking on purchase intention: Preponderant role of smart TV
The effect of brand experience on brand loyalty: Focused on the mediating roles of brand trust and brand attachment
The effect of brand cues and customer's purchase intention through perceived brand value and brand attitude in fashion industry
The best 100 brands 2015 rankings
The Impacts of Consumer Perceptions of Product Reviews Posted on Online Stores on Perceptions of Online Shopping and Online Purchase Intention
The Commitment-trust Theory of Relationship Marketing
Style in the age of Instagram: Predicting success within the fashion industry using social media
Story structure effects on reader effects
SNS hashtag tracking: Global fashion brands' use of Instagram
RESEARCH. #해시태그를_활 용한_마케팅효과는_어느정도 [Research, #how effective is marketing using hashtags?]
Online store image: conceptual foundations and empirical measurement
Influence of information usability in prestige brand upon consumers' purchase intention
Influence of consumer attitude toward fashion art marketing on purchase intention
Hedonic and utilitarian motivations for online retail shopping behavior
Factors influencing the usage of websites : the case of a generic portal in The Netherlands
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace
E-loyalty : your secret weapon on the web
Designing trust into online experiences
Consumer attitudes toward online mass customization: An application of extended technology acceptance model
Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model
Building brand image through event sponsorship: The role of image transfer
Applying the technology acceptance model and flow theory to online consumer behavior
An attitudinal model of technology-based self-service : Moderating effects of consumer traits and situational factors
An analysis on image association method of brand through instagram-Focused on the concept of Roman Jakobson's metaphor and metonymy-
An Integrative Model of Organizational Trust
A study on the experiential factor of the image-of-interest based SNS on homophily and the intent of continuous use: focusing on the social presence theory
A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty
A study on effects of information characteristics of online fashion communities on relationship quality and word of mouth effects
A study on effect of self-image & functional congruity of luxury fashion brand on brand attitude & purchase intention: Centered on moderating effect of selfinterpretation
A study on effect of acceptance, spread of WOM for attributes of online travel community information
A study on GUI design for linking methods in accordance with the change of SNS environment
"먹거리, 찍히면 팔린다"... 인스타그램 등 사진 SNS, 식품.외식 새 마케팅 수단으로 ["Food, sold if you take it"...photo, such as instagram, SNS, food . dining out As a new marketing tool]
"누가 이쁘게 입었나"...인스 타그램으로 이어지는 소비자들 ["Who was wearing pretty"... consumers leading to Instagram]
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패션 인스타그램의 정보제공 주체(브랜드 vs 소비자)에따른 소비자 인식 -신뢰성, 유용성, 유희성을 중심으로-'
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