논문상세정보
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- 저자 박성수 이건창
- 제어번호 105429604
- 학술지명 한국IT서비스학회지
- 권호사항 Vol. 17 No. 2 [ 2018 ]
- 발행처 한국IT서비스학회
- 발행처 URL http://www.itservice.or.kr
- 자료유형 학술저널
- 수록면 207-218
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' 마케팅 관점으로 본 빅 데이터 분석 사례연구 : 은행업을 중심으로' 의 참고문헌
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빅데이터 분석에 관한 마케팅적 접근이서구 [2015]
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iCARE : A framework for big data-based banking customer analyticsSun, N. [2014]
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The three Vs of big data analyticsRussom, P. [2011]
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The future of bank risk management
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Maximizing value from business analyticsWixom, B. H. [2013]
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How ‘big data’can make big impact : Findings from a systematic review and a longitudinal case studyWamba, S. F. [2015]
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How ‘Big Data’ is DifferentDavenport, T. H. [2012]
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Effects of big data analytics and traditional marketing analytics on new product success : A knowledge fusion perspectiveXu, Z. [2016]
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Challenges and opportunities with big dataLabrinidis, A. [2012]
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Big data: The next frontier for innovation, competition, and productivity
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Big data opportunities and challenges : Discussions from data analytics perspectivesZhou, Z. H. [2014]
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Big data analytics in logistics and supply chain management : Certain investigations for research and applicationsWang, G. [2016]
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Big data analytics and business analyticsDuan, L. [2015]
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Big Data Impacts Data Management : The 5 Vs of big data
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Big Data : The Management RevolutionMcAfee, A. [2012]
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Big Data
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Analytics : The real-world use of big dataSchroeck, M. [2012]
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Agencies rally to tackle big dataMervis, J. [2012]
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A Customer Relationship Management Case Study Based on Banking DataDanesi, I.L. [2016]