The effects of Interactive Ads’ Participation Types on Consumers’ Participation Intention and Attitude : Focusing on Perceived Interactivity towards Interactive Films
A Study On the Advertisement Effect of the Types of Information Sources of Blogs and the Activated Persuasion Knowledge : A Comparison of invited writers in a Corporate Blog and the indication of a sponsor in a Personal Blog
A Proposal of Success Factors of Advertising Campaign to Build a Maintainable Future Enterprise : focusing on advertising campaigns of society contribution activities