Social dimension of sustainability: From community to social capital
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저자
김주란
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제어번호
105227589
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학술지명
마케팅과학연구
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권호사항
Vol.
28
No.
2
[
2018
]
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발행처
한국마케팅과학회
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발행처 URL
http://kams.org
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자료유형
학술저널
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수록면
175-181
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언어
English
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출판년도
2018
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등재정보
KCI등재
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판매처
'
Social dimension of sustainability: From community to social capital' 의 참고문헌
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“Greening” the marketing mix: do firms do it and does it pay off?
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The structure of sustainability research in marketing, 1958–2008 : A basis for future research opportunities
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The roles of cause involvement and cause acts in a social marketing campaign
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The prosperous community: Social capital and public life
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The place of social capital in understanding social and economic outcomes
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The effect of corporate social responsibility on customer donations to corporate supported nonprofits
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The Role of Marketing Actions with a Social Dimension : Appeals to the Institutional Environment
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The New Golden Rule: Community and Morality in a Democratic Society
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The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
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The Effects of Strategic Orientations on Technology-and Market-Based Breakthrough Innovations
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The Company and the Product: Corporate Associations and Consumer Product Responses
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The Capabilities of Market-Driven Organizations
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Sustainable measures: Evaluation and reporting of environmental and social performance
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Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion
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Social marketing: A pathway to consumption reduction?
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Social capital : Its origins and applications in modern sociology
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Social Issues in Management: Theory and Research in Corporate Social Performance
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Social Capital in the Creation of Human Capital
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Social Capital and Economic Development: Toward a Theoretical Synthesis and Policy Framework
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Redeployment of brands, sales forces, and general marketing management expertise following horizontal acquisitions:A resource-based view
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Measuring social capital: Towards a standardized approach
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Measuring corporate sustainability management : A data envelopment analysis approach
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Marketing of tourism: A paradigm shift toward sustainability
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Linking stakeholders and corporate reputation towards corporate sustainability
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Green marketing of apparel: consumers’ price sensitivity to environmental marketing claims
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Globalization, marketing resources, and performance : Evidence from China
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Evolving Sustainably: A Longitudinal Study of Corporate Sustainable Development
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Ethical dimensions of sustainable marketing : A consumer policy perspective
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Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
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Environmental Marketing Strategy and Firm Performance : Effects on New Product Performance and Market Share
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Customer response capability in a sense-andrespond era : The role of customer knowledge process
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Corporate Social Responsibility, Customer Satisfaction, and Market Value
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Corporate Associations and Consumer Product Responses : The Moderating Role of Corporate Brand Dominance
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Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
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Building corporate associations : Consumer attributions for corporate socially responsible programs
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An empirical study of luxury brand marketing effectiveness and itsimpact on consumer engagement on Facebook
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A natural resource based view of the firm
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Social dimension of sustainability: From community to social capital'
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