논문상세정보
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- 저자 이창환 나준희
- 제어번호 105121670
- 학술지명 商品學硏究
- 권호사항 Vol. 36 No. 1 [ 2018 ]
- 발행처 한국상품학회
- 발행처 URL http://www.kacst.or.kr
- 자료유형 학술저널
- 수록면 13-18
- 언어 Korean
- 출판년도 2018
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
' 보상 프로그램, 어떻게 실행해야 하는가?: 제품 유형, 보상 시기, 보상 내용의 효과' 의 참고문헌
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“보상프로그램의 평가에 있어서 조절동기의 효과,”나준희 [2008]
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“기존 고객의 로열티 강화를 위한 데이터 베이스 마케팅 전략 및 사례,”이재문 [1999]
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“고객 지향적인 보상프로그램의 설계에 관한 연구,”박세훈 [2007]
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“고객 보상프로그램의 효율적 구성에 관한 연구,”김상철 [2012]
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“고객 보상프로그램 운영에 관한 연구,”김상철 [2011]
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The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions : A Test of Temporal Comstrual TheoryLiberman, N. [1998]
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The Red and the Black : Mental Accounting of Saving and DebtPrelec, D. [1998]
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The Illusion of Delayed Incentives: Evaluating Future Effort-Money TransactionsSoman, D. [1998]
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The Effects of Effort and Intrinsic Motivation on Risky ChoiceKivetz, R. [2003]
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The Colloquy Loyalty Marketing Census : Sizing up the US Loyalty Marketing IndustryFerguson, R. [2007]
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Temporal construalTrope, Y. [2003]
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Reward Programs and Tacit CollusionKim, B. D. [2001]
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Reason-based choiceShafir, E. [1993]
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Promotion Reactance: The Role of Effort-Reward CongruityKivetz, R. [2005]
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Preferences for Sequences of OutcomsLoewenstein, G. [1993]
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Mental Accounting and Consumer ChoiceThaler, R. H. [1985]
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Measuring the Hedonic and Utilitarian Dimensions of Consumer AttitudeVoss, K.E. [2003]
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Justifying Brand BuildingAaker, D. A. [1991]
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Hedonic Consumption: Emerging Concepts, Methods, and PropositionsHirschman, E.C. [1982]
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Earning the right to indulge : Effort as a determinant of customer preferences toward frequency program rewardsKivetz, R. [2002]
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Do customer loyalty programs really work?Dowling, G. R. [1997]
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Consumer choice between hedonic and utilitarian goodsDhar, R. [2000]
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Construal levels and self-controlFujita, K. [2006]
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Choice based on reasons : The case of attraction and compromise effectsSimonson, I. [1989]
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A Theory of Involvement in Consumer Behavior : Problems and IssuesPark, C. W. [1985]
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A Benefit Congruency Framework of Sales Promotion EffectivenessChandon, P. W. B. [1997]