연구동향 분석

The Effect of Advertisement Vividness and Regulatory Focus on Consumer Choice

박기경 2017년

논문상세정보
    • 저자 박기경
    • 제어번호 105035704
    • 학술지명 유통과학연구
    • 권호사항 Vol. 15 No. 7 [ 2017 ]
    • 발행처 한국유통과학회
    • 발행처 URL http://www.kodisa.org/
    • 자료유형 학술저널
    • 수록면 25-33 ( 9쪽)
    • 언어 English
    • 출판년도 2017
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' The Effect of Advertisement Vividness and Regulatory Focus on Consumer Choice' 의 참고문헌

  • When uncertainty brings pleasure : The role of prospect imageability and mental imagery
    Lee, Y. H. Journal of Consumer Research 36 4 624-633 [2009]
  • Vividness effects : A resource-matching perspective
    Keller, P. A. Journal of Consumer Research 24 3 295-304 [1997]
  • The role of imagery in information processing : Review and extensions
    MacInnis, D. J. Journal of Consumer Research 13 4 473-491 [1987]
  • The image of the city
    Lynch, K. - [1960]
  • The effects of promotion and prevention cues on creativity
    Friedman, R. S. Journal of Personality and Social Psychology 81 6 1001-1013 [2001]
  • The causal effect of mental imagery on emotion assessed using picture-word cues
    Holmes, E. A. Emotion 8 3 395-409 [2008]
  • The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
    Chaudhuri, A. Journal of Marketing 65 2 81-93 [2001]
  • Regulatory focus and strategic inclinations : Promotion and prevention in decision-making
    Crowe, E. Organizational Behavior and Human Decision Processes 69 2 117-132 [1997]
  • Regulatory focus and reliance on implicit preferences in consumption contexts
    Florack, A. Journal of Consumer Psychology 20 2 193-204 [2010]
  • Public and Private self-consciousness; assessment and theory
    Fenigstein. A. Journal of Consulting and Clinical Psychology 43 4 522-527 [1975]
  • Promotion and prevention choices between stability and change
    Liberman, N. Journal of Personality and Social Psychology 77 6 1135-1145 [1999]
  • Necessity is the mother of invention : Avoidance motivation stimulates creativity through cognitive effort
    Roskes, M. Journal of Personality and Social Psychology 103 2 242-256 [2012]
  • Measurement of individual differences in visual versus verbal information processing
    Childers, T. L. Journal of Consumer Research 12 2 125-134 [1985]
  • Inter-individual neural differences in movement imagery abilities
    Seiler, B. D. Psychology of Sport and Exercise 30 153-163 [2017]
  • Human inference:Strategies and shortcomings of social judgment
    Nisbett, R. E. - [1980]
  • How regulatory fit affects value in consumer choices and opinions
    Avnet, T. Journal of Marketing Research 43 1 1-10 [2006]
  • Habitual self-regulatory orientation and ease-of-retrieval : Regulatory focus qualifies the impact of subjective experiences in judgment
    Greifeneder, R. Motivation and Emotion 36 3 338-348 [2012]
  • Goal orientation and consumer preference for the status quo
    Chernev, A. Journal of Consumer Research 31 3 557-565 [2004]
  • Fluency of consumption imagery and the backfire effects of imagery appeals
    Petrova, P. K. Journal of Consumer Research 32 3 442-452 [2005]
  • Exploring the cognitive mechanism that underlies regulatory focus effects
    Zhu, R. Journal of Consumer Research 34 1 89-96 [2007]
  • Effects of parent-extension similarity and self regulatory focus on evaluations of brand extensions
    Yeo, J. Journal of Consumer Psychology 16 3 272-282 [2006]
  • Effects of interactive imagery on learning : Application to advertising
    Lutz, K. A. Journal of Applied Psychology 62 4 493-498 [1977]
  • Conditions for a picture-superiority effect on consumer memory
    Childers, T. L. Journal of Consumer Research 11 2 643-654 [1984]
  • Concreteness, imagery, and meaningfulness values for 925 nouns
    Paivio, A. Journal of Experimental Psychology 76 1 1- [1968]
  • Concrete image and verbal memory codes
    Paivio, A. Journal of Experimental Psychology 80 2 279-285 [1969]
  • Beyond Pleasure and Pain
    Higgins, E. T. American Psychologist 52 12 1280-1300 [1997]
  • An imagery-processing view of the role of pictures in print advertisements
    Unnava, H. R. Journal of Marketing Research 28 2 226-231 [1991]
  • An assessment of chronic regulatory focus measures
    Haws, K. L. Journal of Marketing Research 47 5 967-982 [2010]
  • Addressing moderated mediation hypotheses: theory, methods, and prescriptions
    Preacher, K. J Multivariate Behavioral Research 42 1 185-227 [2007]