연구동향 분석

기업간 (B2B) 거래에서의 다차원몰입에 관한 연구: 신뢰와 의존성의 영향과 관계지속의도에 미치는 영향

윤만희 김동복 2008년

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' 기업간 (B2B) 거래에서의 다차원몰입에 관한 연구: 신뢰와 의존성의 영향과 관계지속의도에 미치는 영향' 의 참고문헌

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  • 의류상품 구매고객과 판매원의 다차원 관계몰입 영향요인
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  • 온라인 커뮤니케이션 특성이 커뮤니티 몰입과 이용의도에 미치는 영향에 관한 연구
    강명수 경영저널 3 1 77-98 [2002]
  • 온라인 멤버쉽이 몰입과 일체감의 매개를 통해서 고객 애호도에 미치는 영향
    이호배 경영학연구 31 2 787-815 [2002]
  • 소비자 관계몰입의 다차원성에 관한 연구
    이수진 한국의류학회지 28 3,4 527-538 [2004]
  • “로칼 수출업체에 대한 특성인식이 관계품질과 강도에 미치는 영향 - 제공특성, 대인적 특성, 관계특성을 중심으로,”
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  • Issues and Opinions on Structural Equation Modelling
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    Herscovitch, Lynne Journal of Applied Psychology 87 3 474-487 [2002]
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  • Buyer-Seller Relationships and Customer Firm Costs
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    Ruyter, Ko Industrial Marketing Management 30 271-286 [2001]
  • An integrated model of buyer-seller relationships
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  • An Investigation into Commitment in non-Western Industrial Marketing Relationships
    Coote, Leonard V. Industrial Marketing Management 32 595-604 [2003]
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    Andaleeb,Syed Saad Journal of Retailing 72 1 77-93 [1996]
  • An Examination of the Nature of Trust in Buyer-seller Relationships
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