“지역이미지와 소비자 제품평가의 관계연구: 상하이와 정저우를 중심으로
-
-
저자
최현규
리등진
-
제어번호
104960311
-
학술지명
경영교육연구
-
권호사항
Vol.
55
No.
-
[
2009
]
-
발행처
한국경영교육학회
-
발행처 URL
http://www.kabe.or.kr
-
자료유형
학술저널
-
수록면
75-91
-
언어
Korean
-
출판년도
2009
-
등재정보
KCI등재
-
판매처
'
“지역이미지와 소비자 제품평가의 관계연구: 상하이와 정저우를 중심으로' 의 참고문헌
-
品牌原产地效应及其市场营销策略建议 — 基于欧、美、日、中四地品牌形象调查分析
王海忠
中国工业经济 1 1 74-82
[2004]
-
原产国与原产地效应的实证分析 — 中韩比较
金镛准
南开管理评论 9 2 44-51
[2006]
-
The influence of country of origin on the evaluation of products having different levels of involvement
d’Astous,Ahmed
Canadian Journal of Administrative Sciences 10 48-59
[1993]
-
The impact of selected environmental forces upon consumers' willingness to buy foreign products
Wang, C.
Journal of the Academy of Marketing Science 11 2 71-84
[1983]
-
The Role of Consumer Patriotism in the Choice of Domestic versus Foreign Products
Han, C. M.
Journal of Advertising Research 28 3 25-32
[1988]
-
Product Bias in the Central American Common Market
-
Negative Country-of-Origin Effects: The Case of the New Russia
Johansson,J.K.
Journal of International Business Studies 25 1 157-176
[1994]
-
Matching product category and country image perceptions:A framework for managing country-of-origin effects
Roth, M. S.
Journal of International Business Studies 477-497
[1992]
-
Facts of Country Image: An Empirical Assessment
-
Country-of-origin effects on product evaluations
Bilkey,W.J.
Journal of International Business Studies 13 89-99
[1982]
-
Country of-Origin Effects for Uni-National and Bi-National Products
Han, C.M.
Journal of International Business Studies Summer 235-255
[1988]
-
Country of origin effects: a literature review
-
Consumer Knowledge and Country of Origin effects
-
Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S
Schooler,R.D
Journal of International Business Studies Spring 71-80
[1971]
-
Alternative Questionnaire Formats for Country Image Studies
-
Aggregate images of American and Japanese products: Implications on international marketing
-
A Comparison of Japanese and U.S. Attitudes toward Foreign Products
'
“지역이미지와 소비자 제품평가의 관계연구: 상하이와 정저우를 중심으로'
의 유사주제(
) 논문