연구동향 분석

포털사이트에서 이메일 서비스의 전환의도에 영향을 미치는 직접적 요인과 상황적 요인에 관한 연구

김기문 이정우 이호근 남상민 2005년

논문상세정보
인용/피인용

' 포털사이트에서 이메일 서비스의 전환의도에 영향을 미치는 직접적 요인과 상황적 요인에 관한 연구' 의 참고문헌

  • 인터넷 쇼핑몰에서 고객가치와 전환장벽이 재구매 의도에 미치는 영향에 관한 연구
    - [2004]
  • 이동통신서비스에서 전환장벽이 고객유지에 치는 조절효과에 관한 실증연구
    - [2003]
  • 고객만족 및 전환 장벽이 점포 애호도에 미치는 효과에 관한 연구
    14 1 47-74 [1999]
  • ” Findings From Sweden ” Journal of Marketing
    53-66 [1994]
  • e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구
    17 1 73-95 [2002]
  • Why customers switch? The dynamics of satisfaction versus loyalty
    12 - [1998]
  • Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
    55 441-450 [2002]
  • The Structure and Determinants of consumer Complaint Intentions and Behavior Journal of Economic Psychology
    219-247 [1993]
  • The Social Psychology of Groups
    - [1959]
  • The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
    - [1996]
  • Switching Costs, Alternative Attractiveness and Experience as Moderators of Relationship Commitment in Professional, Consumer Services
    11 5 470-491 [2000]
  • Switching Barriers and Repurchase Intentions in Services
    76 2 - [2000]
  • Service Marketing, New York: Harper Collins
    - [1996]
  • Selected Determinants of Customer Satisfaction and Complaint reports Journal of marketing Research
    21-28 [1983]
  • Satisfaction and Repurchase Intentions in the Service Industry: The Moderating Influence of Switching Barriers
    - [1998]
  • Quality Information and Knowledge, Englewood Cliffs
    - [1999]
  • Perceived Ease of Use and User Acceptance of Information Technology
    - [1989]
  • On the Use, Usefulness and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution
    19 237-246 [1995]
  • Development of an Instrument Measuring User Satisfaction of the Human-Computer Interface
    213-218 [1998]
  • Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (SITEQUAL)
    2 1 31-47 [2001]
  • Defensive Marketing Strategy by Customer Complaint Management Journal of Marketing Research
    v 337-346 [1987]
  • Customer Switching Behavior in Service Industries
    59 71-82 [1995]
  • Customer Satisfaction: A meta-Analysis of the Empirical Evidence
    29 1 16-35 [2001]
  • Customer Satisfaction, Productivity, and Profitability: Difference Between Goods and Services
    16 129-145 [1997]
  • Case studies in organizational behaviour
    11 2 92-93 [1985]
  • A Longitudinal Test of the Investment Model The Impact on Job Satisfaction Journal of Applied Psychology
    - [1983]
  • A Concept Model of Service Quality its Implications for Future Research Journal of Marketing
    - [1985]
  • A Cognitive Model of The Antecedents and Consequences of Satisfaction Decisions Journal of Marketing Research
    - [1980]
  • "A national satisfaction barometer:the Swedish experience
    56 1 6-21 [1992]