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기술수용모델(TAM)과 계획된 행동이론(TPB)을 바탕으로 한 모바일 기술수용에 대한 실증적 연구' 의 참고문헌
“Empirical Evaluation of the
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Value Strategy rather than Quality Strategy: A Case of Business to Business Professional Service
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Using a Marketing Approach to Improve the Demand and Use of Family Planning Demand and Use of Family Planning Service
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Using LISREL for Structural Equation Modeling
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The theory of planned behavior
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The Secrets of Word-of-Mouth Marketing How to Trigger Exponential Sales Through Runaway Word-of-Mouth
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The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment
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The Role of Intention to Search Journal of Retailing
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The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies
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The Diffusion of Information Technology Testing and Extending Innovation Diffusion Theory in the Context of End User Computing University of Minnesota
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Successful Implementation of Decision Support Systems An Empirical Investigation of Usage Intentions and Behavior University of California at Los Angeles
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Success for All Longitudinal Effects of a Restructuring Program for Inner-city Elementary Schools Center for Social Organization of Schools
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Should Advertising Appeals Match the Basis of Consumers' Attitudes?
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Self efficacy mechanism in human agency
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Role of Efficacy Expectations in Predicting the Decision to Use Advanced Technologies The Case of Computers Journal of Applied Psychology
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Processes of Judgment and Choice Annual Review of Psychology
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Price Reactions to Dividend Initiations and Omissions Overreaction or Drift?
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Prediction of goal-directed behavior Journal of ExperimentalSocial Psychology
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Predicting user intentions:Comparing the technology acceptance model with the theory of planned behavior
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Perceived Ease of Use and User Acceptance of Information Technology