컨버전스 제품의 소비가치 도출을 위한 탐색적 연구-로봇제품의 소비가치분석을 중심으로
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컨버전스 제품의 소비가치 도출을 위한 탐색적 연구-로봇제품의 소비가치분석을 중심으로' 의 참고문헌
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한·일 대학생 소비자의 소비가치, 브랜드동일시와 소비자-브랜드 관계 연구: 유명브랜드를 중심으로
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청소기(로봇, 스팀, 싸이클론) 시장 및 제품 동향
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제품 혁신성 지각의 결정요인과 제품 수용의향과의 관계:소비자관점을 중심으로
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인터넷쇼핑의 수용과정에 존재하는 단절(Chasm)을 설명하는 탐색 적 모델
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이동통신 서비스 고객의 충성도 제고를 위한 편익 및 몰입 관리 전략
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소비가치가 주택유형 선택행동에 미치는 영향에 관한 연구
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블루투스 이어셋 사례로 본 혁신기술제품의 소비자 구매결정지연에 관한 연구
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미출현제품 정보가 소비자 기대와 선호에 미치는 영향에 관한 연구
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“The Role of Personal Values in Marketing and Consumer Behavior ” Journal of Marketing
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“The Process of Innovation and the Diffusion of Innovation ” Journal of Marketing
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“The Nature of Customer Value New Directions in Theory and Practice
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“Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes
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“Interaction Effects in Multiple Regression ”Sage University paper series on Quantitative Applications in the Social Sciences Series
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“Hurdling the Barriers to Technological Innovation
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“Hedonic and Utilitarian Aspects of Consumer Behavior ” Advances in Consumer Research
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“Consumer Perception of Price A Mean-End Model and Synthesis of Evidence ” Journal of Marketing
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“Assessing the Dimensionality and Structure of the Consumption Experience ” Journal of Consumer Research
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“A Probabilistic Approach to Pricing a Bundle of Product or Service ”Journal of Consumer Research
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“A Longitudinal Test of the Investment Model The Impact on Job Satisfaction and Turnover of Variations in Rewards ” Journal of Applied Psychology
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The Romantic Ethic and the Spirit of Modern Consumerism
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The New Rules for Bringing Innovations to Market
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The Empirical Study on Use Value of Mobile Internet
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
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Speeding High-Tech Producers, Meet the Balking Consumer
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Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures
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Retailer Service Quality and Perceived Value: A Comparison of The Model
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Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break Even Time
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Principles of Internet Marketing
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Organizing for Radical Innovation: The Overlooked Role of Willingness to Cannibalize
Chandy
35 November 474-487
[1998]
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Multivariate Data Analysis 5th Edition
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Journal of the Academy of Marketing Science
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Growth Models for Multi-product Interactions: Current Status and New Direction
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Eager Sellers and Stony Buyers: Understanding The Psychology of New Product Adoption
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Discontinuous Innovation and New Product Development Process
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Consumption Values, Sponsorship Awareness and Product Use
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Consumer choice between hedonic and utilitarian goods
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Attitude and Consumption Values of Consumers of Imported Fruit in Guangzhou, China
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Attaining Decision Quality and Commitment from Dissent: the Moderating Effects of Loyalty and Competence in Strategic Decision-making teams
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Analyzing Multivariate Data
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An Analysis of Decisions Under Risk
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[1979]
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A Longitudinal and Cross-cultural Content Analysis of Print Ads from Hong Kong the People's Republic of China ” Journal of Consumer Research
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A Cross-sectional Test of the Effect and Conceptualization of Services Value
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A Critical Look at Technical Innovation Typology and Innovativness Terminology: A Literature Review
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컨버전스 제품의 소비가치 도출을 위한 탐색적 연구-로봇제품의 소비가치분석을 중심으로'
의 유사주제(
) 논문