호텔 서비스의 관계혜택이 고객만족, 전환의도 및 유지의도에 미치는 영향에 관한 연구 - 개인성향의 조절효과 검증 -

논문상세정보

' 호텔 서비스의 관계혜택이 고객만족, 전환의도 및 유지의도에 미치는 영향에 관한 연구 - 개인성향의 조절효과 검증 -' 의 참고문헌

  • 호텔식음료 업장의 고객관계해택의 중요도 지각
    김홍범 관광학연구 25 3 213-230 [2001]
  • 박사
  • 특급관광호텔 고객이 지각하는 관계혜택, 관계품질, 행동의도의 관계분석
    신용두 관광학연구 35 6 273-296 [2011]
  • 인터넷 쇼핑몰에서의 관계효익이 고객충성도에 미치는영향에 관한 연구: 고객가치, 신뢰, 전환비용의 매개역할을 중심으로
    윤성준 서비스경영학회지 5 3 107-137 [2004]
  • 인터넷 쇼핑몰에서의 관계효익과 관계몰입이 화장품 소비자의 구전의도 및 재구매의도에 미치는 영향
    홍병숙 한국의류학회지 32 8 1202-1212 [2008]
  • 인터넷 쇼핑몰에서 관계효익과 쇼핑가치가 구전의도와 재구매 의도에 미치는 영향
    오정엽 [2008]
  • 이동통신서비스의 기업능력, 경쟁전략 및 경쟁우위의 영향관계에 관한 탐색적 연구
    김문구 21 2 327-330 [2004]
  • 의류제품에 대한 감정적 반응이 태도형성에 미치는 영향
    최선형 한국의류학회지 18 3 395-409 [1993]
  • 레스토랑 고객의 심리적 주인의식이 관계유지의도에 미치는 영향
    박은정 [2008]
  • 구조방정식모형분석과 AMOS 16.0
    이학식 - [2009]
  • 관계혜택이 고객의 종업원가 식음료업장에 대한 만족, 그리고 고객충성도에 미치는 영향
    이용기 경영학연구 31 2 5-404 [2002]
  • 고객재구매의도 결정요인에 관한 연구:고객가치, 고객만족, 전환비용, 대안의 매력도
    김상현 마케팅연구 17 2 25-55 [2002]
  • 감각추구성향이 의복탐색행동에미치 는 영향에 있어 의복관여의 역할
    정유진 한국의류학회지 23 4 609-620 [1999]
  • 『한글 SPSS 10.0에 의한 조사방법 및 통계분석』
    노형진 - [2001]
  • Why Satisfied Customers Defect
    Jones, T. O. Harvard Business Business Review 88-99 [1995]
  • Value Strategy Rather than Quality Strategy, A Case of Business-to-Business Professional Services
    Lapierre, J. Journal of Business Research 45 2 235-246 [1999]
  • The many meanings and implications of Satisfaction Guaranteed
    Schmidt, S. L. Journal of Retailing 61 4 89-108 [1985]
  • The Influence of Salesperson Selling Behaviors on Customer Satisfaction with Products
    Goff, B. G. Journal of Retailing 73 2 171-183 [1997]
  • The Commitment-Trust Theory of Relationship Marketing
    Morgan, R. M. Journal of Marketing 58 3 20-38 [1994]
  • Syntax: A Functional Typological Introduction
    Givon, T. - [1984]
  • Sensation seeking and risk taking, In Emotions on personality and psychopathology
    Zumerman, M. - [1979]
  • Selected determinants of consumer satisfaction and complaint reports
    Bearden, W. O. Journal of Marketing Research 20 21-28 [1983]
  • Reliability and Validity Assessment
    Carmines, E.G. - [1979]
  • Relationship of Optimum Stimulation Level to Fashion Behavior
    Kwon, Y. Clothing and Textiles Research Journal 14 249-256 [1996]
  • Relationship marketing and the customer
    Peterson, R. A. Journal of the Academy of Marketing Science 23 4 278-281 [1995]
  • Relational benefits in services Industries: the customer's perspective
    Gwinner, K. P. Journal of the Academy of Marketing Science 26 2 101-114 [1998]
  • Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services
    Patterson, Paul G. Academy of Marketing Science Journal 25 1 4-17 [1997]
  • Modeling Choices Among Alternative Responses to Dissatisfaction, In Advance in Consumer Research, 11
    Day, R. L. 658-661 [1984]
  • Measuring the Quality of Relationships in Consumer Services, An Empirical Study
    Robert, K. European Journal of Marketing 37 1-2 169-196 [2003]
  • Measurement and Education of Satisfaction Processes in Retail Setting
    Oliver, R. L. Journal of Retailing 57 fall 25-48 [1981]
  • Marketing Servives, Competing Through Quality
    Berry L. L - [1991]
  • Marketing Management
    Kotler, P. - [2006]
  • Investigating the Relationship Between Service Quality, Satisfaction and Switching Intentions
    Bansal, H. S. Developments in Marketing Science 20 304-313 [1997]
  • Interpersonal Affective Influences upon Consumer Satisfaction with Products
    Westbrook, R. A. Journal of Consumer Research 7 49-54 [1980]
  • Innovativeness, novelty seeking, and consumer creativity
    Hirschman, E. C Journal of Consumer Research 7 283-295 [1980]
  • Impact of Participative Service Relationships on Quality, Satisfaction, and Retention : An Exploratory Study
    Ennew, C. T. Journal of Business Research 46 121-132 [1999]
  • How Consumer Evaluation Process Differ between Goods and Services
    Zeithaml, V. A. 186-190 [1981]
  • Globalization Theory 2000+, Major Problematics, In Handbook of Social Theory
    Robertson, R. - [2001]
  • Equity and Disconfirmation Perceptions as Influences on Merchant and Product Dissatisfaction
    Oliver, R. L. Journal of Consumer Research 16 372-383 [1989]
  • Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
    Crosby, L. A. Journal of Marketing Research 24 404-411 [1987]
  • Determinants of Long-Term Orientation in Buyer-Seller Relationship
    Ganesan, S Journal of Marketing 58 2 1-19 [1994]
  • Customers' motivations for maintaining relationship with service providers
    Bendapudi, N. Journal of Retailing 73 1 15-57 [1997]
  • Customer switching behavior in service industries:An exploratory study
    Keaveney, S. M. Journal of Marketing 59 71-82 [1995]
  • Customer satisfaction, customer retention and market share
    Rust, R. T. Journal of Retailing 69 193-215 [1993]
  • Customer benefits and company consequences of customer-salesperson relationship in retailing
    Reynolds, K. E. Journal of Retailing 75 1 509-514 [1999]
  • Customer Loyalty : Toward an Integrated Conceptual Framework
    Dick, A.S. Journal of the Academy of Marketing Science 22 99-113 [1994]
  • Consumer Behavior
    Engel, J. F. - [1986]
  • Conflict, Arousal, and Curiosity
    Berlyne, D. E. - [1960]
  • CS/D-Overview of Future Research Directions, In Conceptualization of Measurement of Consumer Satisfaction and Dissatisfaction
    Hunt, H. K. - [1977]
  • Building service relationships: It's all about promises
    Bitner, M. J. Journal of the Academy of Marketing Science 23 4 246-251 [1995]
  • Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing
    Kumar, V. Industrial Marketing Management 32 8 667-676 [2003]
  • An Investigation into the determinants of Customer Satisfaction
    Chuchill, A. G. Journal of Marketing Research 19 491-504 [1982]
  • A national customer satisfaction barometer: The Swedish experience
    Fornell, C. Journal of Marketing 56 6-21 [1992]
  • A model of distributor firm and manufacturer firm working partnerships
    Anderson, J. C Journal of Marketing 54 1 42-58 [1990]
  • A Typology of Consumer Dissatisfaction Response Styles
    Singh, J. Journal of Retailing 66 spring 57-99 [1990]
  • A Conceptual Framework, In Functions of Varied Experience
    Fiske, D. W. 11-56 [1961]
  • A Comprehensive Framework for Service Quality: An Investigation of Critical Conceptual and Measurement Issues Through a Longitudinal Study
    Dabholkar, Pratibha A. Journal of Retailing 76 2 139-173 [2000]
  • A Catastrophe Model for Developing Service Satisfaction Strategies
    Oliva, Terence A. Journal of Marketing 56 83-95 [1992]