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중국인터넷쇼핑몰 이용고객의 점포이미지 속성이지각된 위험과 애고의도에 미치는 영향: 제품유형의 조절효과

박성규 전외술 2009년

논문상세정보
    • 저자 박성규 전외술
    • 제어번호 104723119
    • 학술지명 社會科學硏究
    • 권호사항 Vol. 35 No. 1 [ 2009 ]
    • 발행처 경희대학교 사회과학연구원
    • 자료유형 학술저널
    • 수록면 111-138
    • 언어 Korean
    • 출판년도 2009
    • 등재정보 KCI등재
    • 소장기관 경희대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)
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' 중국인터넷쇼핑몰 이용고객의 점포이미지 속성이지각된 위험과 애고의도에 미치는 영향: 제품유형의 조절효과' 의 참고문헌

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  • 제품유형에 따른 소비자의 구매위험지각이 정보탐색수준에 미치는 영향- 지식수준의 조절역할을 중심으로 -
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