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공익연계 마케팅 평가에서 공익제시유형의 효과: 소비자의 진정성 지각

오만덕 나준희 김경진 2009년

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' 공익연계 마케팅 평가에서 공익제시유형의 효과: 소비자의 진정성 지각' 의 참고문헌

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    김정현 복지행정연구 19 153-173 [2003]
  • 프로스포츠 팀의 공익연계마케팅 활용 방안
    김용만 한국체육학회지 43 2 247-262 [2004]
  • 공익제시 유형이 공익연계 마케팅의 평가에 미치는 영향
    나준희 경영학연구 36 2 551-571 [2007]
  • 공익연계마케팅이 소비자 반응에 미치는 효과
    김자경 광고학연구 12 3 31-52 [2001]
  • 가격할인에 대한 동기추론이 소비자반응에 미치는 영향:할인폭과 시간자원의 조절역활을 중심으로
    류강석 마케팅연구 19 4 129-154 [2004]
  • The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships : A Field Experiment
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  • The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
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  • The Effects of Intention Inferences on Scarcity Effect: Moderating Effect of Scarcity Type, Scarcity Depth
    박종철 Journal of Global Scholars of Marketing Science(마케팅과학연구) 18 4 197-217 [2008]
  • The Effect of Strategic and Tactical Cause-Related Marketing on Consumers’ Brand Loyalty
    van den Brink, Douwe Journal of Consumer Marketing 23 1 15-25 [2006]
  • Spirit: How Cause Related Marketing Builds Brands
  • Perceived Managerial Sincerity, Feedback-Seeking Orientational and Motivation Among Front-line Employees of a Service Organization
    Paswan, Audhesh K Journal of Services Marketing 1 1 3-12 [2005]
  • On The Prevalence and Impact of Vague Quantifiers In The Advertising of Cause-Related Marketing
    Pracejus, John W Journal of Advertising 32 4 19-28 [2003]
  • Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
    Menon, Anil Journal of Marketing 61 1 51-67 [1997]
  • Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
    Sen, Sankar Journal of Marketing Research 38 2 225-243 [2001]
  • Do Company Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior
    Mohr, Lois A The Journal of Consumer Affairs 3 1 45-72 [2001]
  • Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
    Menon, Satya Journal of Consumer Psychology 13 3 316-327 [2003]
  • Consumer Perceptions of Organizations that Use Cause-Related Marketing
    Ross Ⅲ Journal of the Academy of Marketing Science 20 93-97 [1992]
  • Company Advertising With a Social Dimension: The Role of Noneconomic Criteria
    Drumwright, Minette E. Journal of Marketing 60 October 71-87 [1996]
  • Cause-Related Marketing: Does the Cause Make a Difference in Consumers’ Attitude and Purchase Intentions Toward the Product?, working paper
  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
    Varadarajan, P. Rajan Journal of Marketing 52 3 58-74 [1988]
  • Brand Counterextensions: The Impact of Brand Extension Success Versus Failure
    Kumar, Piyush Journal of Marketing Research 42 May 183-194 [2005]
  • Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
    Holbrook, Morris B Journal of Consumer Research 14 3 404-420 [1987]