“유통업체 브랜드 구매 후 평가와 제조업체 브랜드구매의도:혁신성 및 모방성 지각의 조절효과”
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“유통업체 브랜드 구매 후 평가와 제조업체 브랜드구매의도:혁신성 및 모방성 지각의 조절효과”' 의 참고문헌
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할인점의 PB 확대 정책이 유통구조에 미치는 영향. in: 산업연구시리즈 제 3 호
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쿠폰 미지참으로 인한 후회감이 구매행동에 미치는 영향에 관한 연구
이유재
경영학연구 32 1 9-255
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유통업체상표 선호도에 영향을 미치는 요인들의 구조적 관계
진기홍
소비문화연구 7 3 41-57
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유통업체 브랜드와 제조업체 브랜드간 전략적 연계에 관한 연구
박진용
유통연구 9 3 49-68
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유통업자상표의 지각된 품질에 영향을 미치는 요인에 관한 연구
신종국
소비문화연구 7 1 119-136
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유통업자상표 의류 구매의도에 미치는 영향에 관한 연구
박진용
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유통업자 상표 태도에 대한 소매업체 이미지의 후광 효과 및 함의 개념에 관한 연구
박진용
유통연구 9 2 101-122
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오리지널 브랜드 제시 여부와 제품유형이 이미테이션 브랜드 평가에 미치는 영향에 관한 탐색적 연구
김광수
경영교육연구 34 35 343-362
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예견된 후회와 만족이 브랜드 전환 결정에 미치는 영향
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소매 환경에서 지각된 가치의 선행요인과 성과요인에 관한 연구
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소비문화연구 8 1 91-114
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복제품 구매요인이 정품 행동의도에 미치는 영향에 관한 연구- 패션 복제품에 대한 만족과 후회를 매개로
김광수
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Word-of-Mouth Processes within a Services Purchase Decision Context
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Using Service Quality to Enhance the Perceived Quality of Store Brands
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The Properties of Interactivity: Impact on Perceived Value in the Catalog and Internet Context
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The Nature and Benefits of National Brand/Private Label Competition
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The Effects of Product Class Knowledge on Information Search Behavior
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The Effect of Store Name, Brand Name and Price Discounts on Consumers Evaluations and Purchase Intentions
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The Effect of Store Image on Consumers Perception of Designer and Private Label Clothing
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The Effect of Personal Involvement of the Decision to Buy Store Brand
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Switching Behavior in Automobile Market: A Consideration-Sets Model
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Store Brand and Retail Differentiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions
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Schema Congruity as a Basis for Product Evaluation
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Satisfaction: A Behavioral Perspective on the Consumer
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Regret: A Model of its Antecedents and Consequences in Consumer Decision Making
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Regret and Elation Following Action and Inaction
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Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions
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Non-price Determinants of Intention to Purchase Counterfeit Goods An Exploratory Study
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National Brand Responses to Brand Imitation: Retailers versus Other Manufacturers
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Measuring Service Quality: A Reexamination and Extension
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Managing Customer Value Creating Quality and Service that Customers Can See
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Interfirm Relational Drivers of Customer Value
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Innovation in General Practice: Is the Gap between Training and Non-training Practices Getting
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How Store Image Affects Shopping Habits in Grocery Chains
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How Should National Brands Think about Private Labels
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Household Store Brand Proneness: A Framework
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Familiarity and Its Impact on Consumer Decision Biases and Heuristic
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Exploring the Development of Store Image
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Entrenched Knowledge Structures and Consumer Response to New Products
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Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
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Do Consumers Perceive Differences among National Brands, International Private Labels and Local Private Labels? the Case of Taiwan
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Distinguishing Coupon Proneness From Value Consciousness: an Acquisition-Transaction Utility Theory Perspective
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Consumer Knowledge Assessment
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Consumer Evaluations of Brand Imitations
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Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance
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Consequences of Regret Aversion 2: Additional Evidence for Effects of Feedback on Decision Making
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Brand Imitation and its Effects on Innovation, and Brand Equity
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Brand Confusion: Empirical Study of a Legal Concept
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Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences Purchase
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An Integrated Approach Toward The Spatial Modeling of Perceived Customer Value
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A Reverse Outcome Bias: The Influence of Multiple Reference Points on the Evaluation of Outcomes and Decisions
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“유통업체 브랜드 구매 후 평가와 제조업체 브랜드구매의도:혁신성 및 모방성 지각의 조절효과”'
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