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관계몰입의 결정요인: 관계효익, 핵심품질, 그리고 관계만족

이용기 유동근 정연국 2008년

논문상세정보
    • 저자 이용기 유동근 정연국
    • 제어번호 104692093
    • 학술지명 고객만족경영연구
    • 권호사항 Vol. 10 No. 1 [ 2008 ]
    • 발행처 한국고객만족경영학회
    • 발행처 URL http://www.kcsma.or.kr
    • 자료유형 학술저널
    • 수록면 51-69
    • 언어 Korean
    • 출판년도 2008
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
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' 관계몰입의 결정요인: 관계효익, 핵심품질, 그리고 관계만족' 의 참고문헌

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    안우규 [2003]
  • 관계효익이 고객의 종업원과 식음료업장에 대한 만족,그리고 고객충성도에 미치는 영향
    이용기 경영학연구 31 2 373-404 [2002]
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  • Instrumental and Interpersonal Determinants of Relationship Satisfaction and Commitment in Industrial Markets
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  • Commitment in Business-to-Business Relationships: The Role of Organizational and Personal Needs
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  • CRM이 고객의 행동의도에 미치는 영향 고객의 지각된 관계적 편익과 관계 몰입의 매개적 역할
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