관계몰입의 결정요인: 관계효익, 핵심품질, 그리고 관계만족
활용도 Analysis
논문 Analysis
연구자 Analysis
저자
이용기
유동근
정연국
제어번호
104692093
학술지명
고객만족경영연구
권호사항
Vol.
10
No.
1
[
2008
]
발행처
한국고객만족경영학회
발행처 URL
http://www.kcsma.or.kr
자료유형
학술저널
수록면
51-69
언어
Korean
출판년도
2008
등재정보
KCI등재
판매처
'
관계몰입의 결정요인: 관계효익, 핵심품질, 그리고 관계만족' 의 참고문헌
호텔레스토랑의 관계효익이 고객 충성도에 미치는 영향
관계효익이 고객의 종업원과 식음료업장에 대한 만족,그리고 고객충성도에 미치는 영향
이용기
경영학연구 31 2 373-404
[2002]
Understanding Relationship Marketing Outcomes
Trust and Commitment Influences on Customer Retention: Insights from Business-to-Business Services
The Value of Brand Equity
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
The Structure of Commitment in Exchange
The Service Quality-Loyalty Relationship in Retail Services: Does Commitment Matter?
The Role of Employee Effort in Satisfaction with Service Transactions
The Relevance of Ethical Salesperson Behavior on Relationship Quality: The Pharmaceutical dustry
Lagace, Rosemary
Journal of Personal Selling and Sales Management 11 4 39-46
[1991]
The Power of Relationship Marketing: How to Keep Customers for Life
The Nature of Customer Relationships in Services
The Measurement and Antecedents of Affective, Continuance, and Normative Commitment to The Organization
The Impact of Customer Satisfaction and Relationship Quality on Customer Retention - A Critical Reassessment and Model Development
The Impact of Communication Effectiveness and Service Quality on Relationship Commitment in Consumer, Professional Services
The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
The Consumer’s Relational Commitment:Main Dimensions and Antecedents
The Commitment-Trust Theory of Relationship Marketing
The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration
Iacobucci, Dawn
Advances in Services Marketing and Management 3 1-67
[1994]
The Antecedents and Consequences of Customer Satisfaction for Firms
Structural Equation Modeling in Practice:A Review and Recommended Two-Step Approach
Service Encounters and Service Relationships: Implications for Research
SERVQAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality
Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
Relationships Marketing of Services Growing Interest, Emerging Perspectives
Relationships Marketing in Consumer Markets: Antecedents and Consequences
Relationships Marketing and The Consumer
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Relational Exchange in ervices: An Empirical Investigation of Ongoing Customer Service-provider Relationships
Relational Benefits in Services Industries; The Customer's Perspective
Gwinner Kevin P.
Journal of the Academy of Marketing Science 26 2 101-114
[1998]
Notes on the Concept of Commitment
Models of Consumer Satisfaction: An Extension
Measuring Service Quality: A Reexamination and Extension
Measurement and Evaluation of Satisfaction Processes in Retail Settings
Maintaining Client Commitment in Advertising Agency-Client Relationships
Loyalty: A Strategic Commitment
Bowen John T.
The Cornell Hotel and Restaurant Administration Quarterly 39 1 12-25
[1998]
Instrumental and Interpersonal Determinants of Relationship Satisfaction and Commitment in Industrial Markets
Gender Differences in The Impact of Core and Relational Aspects of Services on The Evaluation of Service Encounters
From Marketing to Relationship Marketing: Toward A Paradigm, Shift in Marketing
Factors Affecting Trust in Market Research Relationship
Evaluating Structural Equations Models with Unobserved Variables and Measurement Error
Determinants of Long-Term Orientation in Buyer Seller Relationships
Customers's Motivations for Maintaining Relationships with Service Providers
Customer-Service Provider Relationships: An Empirical Test of A Model of Service Quality, Satisfaction and Relationship-Oriented Outcomes
Customer Switching Behavior in Service Industries: An Exploratory Study
Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing
Communality as a Dimension of Service Relationships
Commitment in Business-to-Business Relationships: The Role of Organizational and Personal Needs
CRM이 고객의 행동의도에 미치는 영향 고객의 지각된 관계적 편익과 관계 몰입의 매개적 역할
이학식
경영학연구 32 5 1317-1347
[2003]
Analyzing the Commitment-Loyalty Link in Service Contexts
An Integrated Model of Buyer-Seller Relationship
Wilson, David T.
Journal of the Academy of Marketing Science 23 4 335-345
[1995]
An Examination of The Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty
Selnes, Fred
European Journal of Marketing 27 9 19-35
[1993]
A Service Quality Model and Its Marketing Implications
A National Customer Satisfaction Barometer: The Swedish Experience
A Multistage Model of Customers' Assessment of Service Quality and Value
A Classification of Switching Costs with Implications for Relationship Marketing, in 1989 AMA Winter Educator's Conference: Marketing Theory and Practice, Terry L. Childers et al., Eds
'
관계몰입의 결정요인: 관계효익, 핵심품질, 그리고 관계만족'
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