의료서비스에 대한 소비자만족에 관한 연구.

연구디자인이 Cronbach’α 계수에 미치는 영향에 관한 연구.

실용적/쾌락적 쇼핑가치와 쇼핑만족: 구조모델의 개발과 검정

소비자만족/불만족과 선행변수들의 구조적 관계에 관한 연구

소비자만족 형성과정에 영향을 미치는 상황변수에 관한 연구 고관여시 제품평가용이성의 개념을 중심으로

소비관련 감정, 만족, 그리고 제품태도간의 구조적 관계

서비스모호성이 소비자만족의 형성과정에 미치는 영향에 관한 연구

반복구매상황에서 기대-불일치 패러다임에 관한 연구 예상자신감의 조정적 역할.

고객만족개념의 재정립

“Selected Determinants of Consumer Satis- faction and Complaint Reports ” Journal of Marketing Research

toward an integrative framework Proceedings of the Southern Marketing Association

posing problems and making meaningful measurements. in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction. H. Keith Hunt eds.. Marketing Science Institute

assimilation andcontrast effects in communication and attitude change

and attribute bases of the satisfaction responses. Journal of Consumer Research

an equity theory analysis of post purchase satisfaction. in International Fare in Consumer Satisfaction and Complaining Behavior. Ralph L. Day and H. Keith Hunt. eds.. Indiana University School of Business

an equity theory analysis of consumer satisfaction/dissatisfaction with service choices. in Conceptual and Empirical Contributions to Consumer Satisfaction and Complaining Behavior. H. Keith Hunt and Ralph L. Day. eds.. Indiana University School of Business

an alternative to the disconfirmation of expectations theory of consumer satisfaction. Advances in Consumer Research

a conceptual framework. in Consumer Satisfaction

The swedish experience. Journal of Marketing

The nature of satisfaction an updated examination and analysis

The Role of Emotions in Marketing

The Effect of Disconfirmed Expec- tancy on Perceived Product Performance ” Journal of Marketing Research

Testing comparison level and predictive expectations model of satisfaction. Advances in Consumer Research

Satisfaction A Behavioral Perspective on the Consumer

Response Determinants in Satisfaction Judgements Journal of Consumer Research

Product/consumption-based affective responses and repurchase processes. Journal of Marketing Research

Potential moderators for comparison standards in consumer satisfaction formation: some exploratory findings

Inequity in social exchange Advances in ex-perimental social psychology

An Investigation into the Determinants of Consumer Satisfaction Journal of Marketing Research

Advertising and the Ambiguity of Product Experience Journal of Consumer Research

A Reexamination of the determinants of consumer satisfaction

A Cognitive Model of The Antecedents and Consequences of Satisfaction Decisions Journal of Marketing Research

. 소비자만족 형성과정에 대한 감정 반응의 역할. 『한국마케팅저널』

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