정정광고의 유형이 정정효과에 미치는 영향에 관한 종단적 연구

연구디자인이 Cronbach's α 계수에 미치는 영향에 관한 연구

소비자행동-마케팅전략적 접근

광고효과 단계에 있어서 평가목표 태도자신감의 조절적 작용.

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. 정서적 반응이 광고효과에 미치는 영향 제품소비경험과 관여도의 조정적 역할. 『경영학연구』

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