연구동향 분석

“감성적 소비가치에 관한 연구 -소비자 혁신성과 신제품 수용도 및 감성적 소비가치 요소의 관계를 중심으로,”

황민우 정헌배 2007년

논문상세정보
인용/피인용

' “감성적 소비가치에 관한 연구 -소비자 혁신성과 신제품 수용도 및 감성적 소비가치 요소의 관계를 중심으로,”' 의 참고문헌

  • 혁신 소비자 측정을 위한 척도 연구
    김양기 4 2 321-345 [1997]
  • 충동구매성향에 따른 소비자의혁신성향과 정보탐색에서의 차이
    양윤 57 53-74 [2002]
  • 충동구매 소비자의 구매행위와 심리적 특성에 관한 연구
    34 4 1-15 [1996]
  • 충동구매 경향성 척도 개발 및타당화 연구
    양윤 1 2 137-168 [2000]
  • 체험마케팅(Experimental Marketing)
    박성연 - [2001]
  • 청소년의 상징적 소비성향에 관한 연구
    김영숙 14 2 277-292 [2005]
  • 청소년 소비자의 과시소비성향과 관련요인: 인천광역시를 중심으로
    이은희 17 1 15-32 [1999]
  • 지각된 제품 혁신성과제품 수용의향의 관계
    김상훈 - [2005]
  • 정보화시대의 사회가치가 소비가치와 광고표현성에 미치는 영향에 관한 연구
    황민우 51 129-151 [2001]
  • 소비자의 아름다움 추구행위(Beauty Seeking Behavior)에 관한 탐색적 연구: 남성의 치장과 여성의 화장, 성형 및 피트니스를 중심으로
    유창조 13 1 211-232 [2002]
  • 소비자 혁신성과 고려제품군 형태간의 관계에 관한 연구
    정헌수 14 4 45-72 [2003]
  • 소비자 특성이 추구편익 및 내구재 속성의 중요도 인식에 미치는 영향:소비자 혁신성, 대인적 민감도, 소비자 지식을 중심으로
    김상훈 20 4 209-230 [2005]
  • 소비시장의 양면성
    최순화 - [2002]
  • 브랜드 개성과 자아이미지 일치성이 소비자 만족, 소비자-브랜드 관계 및 브랜드 충성도에 미치는 영향 : 한국 소비자들의 브랜드 개성과 소비자-브랜드 관계 유형 인식을 중심으로
    박성연 17 1 7-24 [2006]
  • 무선랜 캐즘의 원인에 대한 실증연구:무선랜 사례를 중심으로
    7 4 59-77 [2006]
  • 구매행동분류를 위한 틀
    김지환 1 1 25-27 [2000]
  • “소비자 의사결정-정보처리적 접근을 중심으로”
    하영원 11 2 1-39 [2000]
  • “The Process of Innovation and the Diffusion of Innovation ” Journal of Marketing
    Robertson 14-19 [1967]
  • perceived easy of use
    Davis 319-339 [1989]
  • methods and propositions. Journal of Marketing
    & Holbrook 92-101 [1982]
  • and consumer creativity. Journal of Consumer Research
    E. C . in vativeness velty seeking 283- [1980]
  • and cognitive style. Research in Consumer Behavior
    G. R . consumer in vativeness velty-seeking 79-113 [1988]
  • affect and choice. Journal of Consumer Research
    Garbarino 147-158 [1997]
  • The role of emotion in marketing
    Bagoz zi, R. P 27 1 184-206 [1999]
  • The role of information process in impulsive buying. Advances in Consumer Research
    J. E 463-469 [1996]
  • The interplay of affect and cognition in consumer decision making. Journal of Consumer Research
    B 278-292 [1999]
  • The development and validation of the impulse buying tendency scale
    Weun, S 1 18 - [1996]
  • The concept and its measurement. Journal of Consumer Research
    Midgley D. F . in vativeness 229-142 [1978]
  • The overlooked role of willingness to cannibalize. Journal of Marketing Research
    R. K 474-487 [1998]
  • Structural Equation Modeling in Practice
    Anderson 411-423 [1988]
  • Product Symbolism, Self Meaning, and Holistic Matching: The Role of Information Process in Impulsive Buying
    Burroughs,J.E 23 463-469 [1996]
  • Principle and Practice of Structural Equation Modeling
    Kline, R. B - [1998]
  • Organizing for Radical Product Innovation : the Overlooked Role of Willingness to Cannibalize
    Chandy, R.K. 35 474-487 [1998]
  • Objects, decision consideration, and self image in men s and women s impulsive purchases
    Dittmar, H 93 187-206 [1995]
  • Measuring hedonic and utilitarian shopping value. Journal of Consumer Research
    Babin 644-656 [1994]
  • Marketing strategy from sillicon valley’ s cutting edge . New York
    Moore - [1995]
  • Levels of analysis and the organization of affection
    Rosenberg, E 2 3 250- [1998]
  • Its relationship to some selected aspects of consumer behavior. Journal of Marketing
  • Intentional social action in virtual communities
    Bagozzi, R. P. 16 2 2-21 [2002]
  • Inside the tornado: Marketing strategy from sillicon valley's cutting edge
    Moore, G. A - [1995]
  • In search of the marketing imagination: Factors affecting the creativity of marketing program for mature products
    Andrew, J 33 174-187 [1996]
  • Exploratory consumer buying behavior: conceptualization and measurement
    Baumgartner, H. 13 121-137 [1996]
  • Evaluating Structural Equation Models with Unobservable Variables and Measurement Error Journal of Marketing Research
    Fornell 39-50 [1981]
  • Emotion marketing.
    Robin ette - [2003]
  • Emotion marketing
    Robin ette, S - [2003]
  • Conceptualization and measurement. International Journal of Research in Marketing
    Baumgartner 121-137 [1996]
  • An environmental psychology approach. Journal of Retailing
    Donovan 34-57 [1982]
  • An empirical study of innate consumer innovativeness, personal characteristics,and new-product adoption behavior
    Subin, I 31 1 61-73 [2003]
  • . 혁신 소비자 측정을 위한 척도 연구. 『대구대학교 사회과학연구』
    321-345 [1997]
  • . 충동구매성향에 따른 소비자의 혁신성향과 정보탐색에서의 차이. 『광고연구』
    53-74 [2002]
  • . 충동구매 소비자의 구매행위와 심리적 특성에 관한 연구. 『대한가정학회지』
    1-15 [1996]
  • . 충동구매 경향성 척도 개발 및 타당화 연구. 『한국심리학회지
    소비자·광고』 137-168 [2000]
  • . 청소년의 상징적 소비 성향에 관한 연구. 『한국생활과학회지』
    김영숙 277-292 [2005]
  • . 청소년 소비자의 과시소비성향과 관련 요인 인천광역시를 중심으로. 『한국가정관리학 회지』
    15-32 [1999]
  • . 지각된 제품 혁신성과 제품 수용의향의 관계. 2005년 마케팅학회 춘 계학술대회 발표논문.
    김상훈 - [2005]
  • . 정보화시대의 사회가치가 소비가치와 광고표현성에 미치는 영향에 관한 연구. 『광고 연구』
    129-151 [2001]
  • . 소비자의 아름다움 추구행위 에 관한 탐색적 연 구 남성의 치장과 여성의 화장 성형 및 피트니 스를 중심으로. 『소비자학연구』
    유창조 211-232 [2002]
  • . 소비자 혁신성과 고려제품군 형태간의 관계에 관한 연구. 『소비자학연구』
    정헌수 45-72 [2003]
  • . 소비자 의사결정-정보처리적 접근을 중심으로. 『마케팅연구』
    1-39 [2000]
  • . 소비시장의 양면성. 삼성경제연구소
    최순화 - [2002]
  • . 상징적 소비자 행동에 관한 탐색적 연 구. 『홍익대학교 경영연구』
    209-245 [1989]
  • . 무선랜 캐즘의 원인에 대한 실증연구 무선랜 사례를 중심으로. 『한국마케팅저널』
    59-77 [2006]
  • . 구매행동분류를 위한 틀. 『한 국심리학회지
    김지환 25-27 [2000]
  • . Types and levels of involvement and brand attitude formation. Advances in Consumer Research
    Park,C. W., 10 320-324 [1983]
  • . Types and levels of involvement and brand attitude formation. Advances in Consumer Research
    Park 320-324 [1983]
  • . Things that make us smart Defending human attributes in the age of the machine . MASS
    Norm an - [1993]
  • . The impact of the marketing concept on new product planning. Journal of Marketing
    Lawton,L., 44 19-25 [1980]
  • . The epistemic and sensory exploratory behavior of hedonic and cognitive consumer.Advances in Consumer Research
    Venka traman,M. P., 10 43-57 [1985]
  • . The effect of product design activities on commercial success levels of new industrial product. Journal of Product Innovation
    Hise 43-50 [1989]
  • . The communicative power of product packaging Creating brand identity via lived and mediated experience. Journal of Marketing Theory and Practice
    Underwood 62-77 [2003]
  • . The experiential aspects of consumption and fun. Journal of Consumer Research
    & Hirschman 132-140 [1982]
  • . Some preliminary notes on research in consumer esthetic. Advances in Consumer Research
    Holbrook,M. B 7 104-108 [1980]
  • . Some preliminary notes on research in consumer esthetic. Advances in Consumer Research
    Holbrook 104-108 [1980]
  • . Shortening the Rokeach value survey for use in consumer research. Advances in Consumer Research
    Munson,J. M., 15 381-386 [1988]
  • . Self-relevant response in commercial persuasion
    & Brock 149-171 [1986]
  • . Self-concept in consumer behavior A critical review. Journal of Consumer Research
    M. J 287-300 [1982]
  • . Self-concept in consumer behavior
    M. J 287-300 [1982]
  • . Putting design into the picture The role of product design in consumer purchase behavior. Journal of the Marketing Research Society
    Bruce 147-162 [1988]
  • . Psychometric theory .New-York
    Nunally,J. C - [1967]
  • . Problems with VALS in international marketing research An example from an application of the empirical mirror technique. Advances in Consumer Research
    Beatty 375-380 [1988]
  • . On the evaluation of structural equation models. Journal of the Academy of Marketing Science
    & Yi 74-94 [1988]
  • . Monte carlo evaluations of goodness of fit indices for structural equation models. Sociological Methods and Research
    Gerbi ng 132-160 [1992]
  • . Levels of analysis and the organization of affection. Review of General Psychology
    Rosenberg 250- [1998]
  • . Intentional social action in virtual communities. Journal of Interactive Marketing
    U. M 2-21 [2002]
  • . In search of the marketing imagination Factors affecting the creativity of marketing program for mature products. Journal of Marketing Research
    Andrew 174-187 [1996]
  • . Identifying innovators in consumer product markets. European Journal of Marketing
    Golds mith 42-55 [1992]
  • . Evaluating structural equation models with unobservable 광고연구/2007/겨울 168 variables and measurement error. Journal of Marketing Research
    Fornell 39-50 [1981]
  • . Diffusion of innovations . 3rd ed.
    New York - [1983]
  • . Diffusion of innovation .New York
    Rogers,E. M - [1962]
  • . Diffusion of innovation . New York
    Rogers - [1962]
  • . Development of a innovativeness in advances in consumer research. Mary Jane Schlinger Association for Consumer Research
    Leavitt 545-554 [1975]
  • . Consuming impulse. Advances in Consumer Research
    Rook,D. W., 12 23-27 [1985]
  • . Consuming impulse. Advances in Consumer Research
    Rook 23-27 [1985]
  • . Concurrent validity of a measure of innovative cognitive style. Journal of the Academy of Marketing Science
    Joseph 159-175 [1984]
  • . Boundary role am biguity in marketing oriented positions multifaceted operationalization. Journal of Marketing Research
    Singh 328-338 [1991]
  • . An empirical test of a scale for innovativeness. Advances in Consumer Research
    Craig,S. C., 2 555-562 [1975]
  • . An empirical test of a scale for innovativeness. Advances in Consumer Research
    Craig 555-562 [1975]
  • . An empirical study of innate consumer innovativeness and new-product adoption behavior. Journal of the Academy of Marketing Science
    I 61-73 [2003]
  • . A propositional inventory for new diffusion research. Journal of Consumer Research
    H gatig n 849-867 [1985]
  • . A motivation-based shopper typology. Journal of Retailing
    Westb rook 80-103 [1985]
  • . Journal of Product Innovation Management
    Cooper 169-184 [1987]
  • . The epistemic and sensory exploratory behavior of hedonic and cognitive consumer. Advances in Consumer Research
    43-57 [1985]
  • . The development and validation of the impulse buying tendency scale. Internet E-Mail
    Jones 1-18 [1996]
  • . Shortening the Rokeach value survey for use in consumer research. Advances in Consumer Research
    Munson 381-386 [1988]
  • . Dimension and type of supervisory control Effects on salesperson performance and satisfaction. Journal of Marketing
    Chall agalla 89-105 [1996]
  • . Communication of innovation