연구동향 분석

판매원의 판매자동화 도구에 대한 혁신저항- 기술수용모형 및 판매원 심리 관점

조성도 고준 2008년

논문상세정보
    • 저자 조성도 고준
    • 제어번호 104607982
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 9 No. 4 [ 2008 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 145-177
    • 언어 Korean
    • 출판년도 2008
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' 판매원의 판매자동화 도구에 대한 혁신저항- 기술수용모형 및 판매원 심리 관점' 의 참고문헌

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  • The Adoption of Information Technology in the Sales Force
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    Davis, Fred D. MIS Quarterly 13 3 319-340 [1989]
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