연구동향 분석

한국 드라마 만족도의 중국 내 한류 효과- 한국 휴대폰 상품 구매의도에 미치는 영향을 중심으로

황인석 조은성 2008년

논문상세정보
    • 저자 황인석 조은성
    • 제어번호 104607035
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 9 No. 4 [ 2008 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 245-270
    • 언어 Korean
    • 출판년도 2008
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' 한국 드라마 만족도의 중국 내 한류 효과- 한국 휴대폰 상품 구매의도에 미치는 영향을 중심으로' 의 참고문헌

  • The Wave of Korean Cultures in East Asia
    Shin, Yun-Hwan Donga Review 42 5-34 [2002]
  • The Study on the Globalization of HanLiu
    Kim, Woo-Young Korean Journal of Political Science 12 1 171-190 [2004]
  • The Phenomenon of Hanliu and the Acceptability of Foreign Popular Culture in China
    Han, Hong-xi Journal of International Area Studies 9 1 1-21 [2005]
  • The Phenomenon of Hanliu and Cultural Interchange between Korea and China
    Lee, Chi-Han Chinese Studies 30 - [2002]
  • The Match- Up Hypotheses: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intention and Brand Beliefs
    Till, B. D. Journal of Advertising 29 3 1-13 [2000]
  • The Impact on Country Image and Product Evaluation Caused by Korean Wave in China
    Lee, Oun-Yeong International Business Review 10 2 107-136 [2006]
  • The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
    Goldsmith, Ronald E. Journal of Advertising 29 3 44-54 [2000]
  • The Globalization of Korean Popular Culture and ‘Han Ryu'
    Son, Byung-Woo Journal of Institute for Social Sciences 14 147-171 [2003]
  • The Examination of the Phenomenon of the Korean Wave
    Shin, Jin-Ho Journal of Chinese Language 34 221-244 [2005]
  • The Effects of Similarity Perceived Quality and Corporate Credibility on the Evaluation of Brand Extension Product
    Hong, Sung-Tai Korea Marketing Review 12 1 1-25 [1997]
  • The Effects of Korean Wave on Evaluation and Purchase Intention for Products Made in Korea: Focused on Cases in Japanese Markets
    Hong, Sung-Tai Journal of Marketing Management 12 1 71-90 [2007]
  • The Effects of Korean Fever in Influencing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process
    Seo, Yong-Keon Korean Journal of Tourism 28 3 47-64 [2004]
  • The Effects of Consumer’s Perception of Korean Wave(Hallyu)on Korean Product Purchase and Country Image in Chinese Market
    Jung, Hyung-Shik Journal of Consumer Studies 17 3 79-101 [2006]
  • The Analysis of the Effects of Hanliu Phenomenon on the Chinese Young Generation's Fashion Style
    Kim, Jae-Eun Journal of the Korean Society 28 1 154-164 [2004]
  • The 'Hanliu(Korean Syndrome)' Phenomenon and the Acceptability of Korean TV Dramas in China
    Huh, Jin Korean Journal of Broadcasting 16 1 496-529 [2003]
  • Method for the Maintenance of Hallyu
    Ko, Jung-Min - [2005]
  • Mass Communication Effects of the ‘Hanliu': Impacts of the Chinese's Use of Korean Cultural Products upon the Attitudes towards Korea and Intention to Buy Korean Products
    Lee, June-Woong Korean journal of journalism & communication studies 47 5 5-35 [2003]
  • Korea Marketing in China: Strategy-Performance Relationships
    Han, Choong-Min Korea Marketing Review 13 1 27-42 [1998]
  • Countryof-Origin Effects on Product Evaluations
    Bilkey, Warren J. Journal of International Business Studies 8 89-99 [1982]
  • Country of-Origin Effects for Uni-National and Bi-National Products
    Han, C.M. Journal of International Business Studies 16 235-256 [1988]
  • Consumer Behavior: A Framework
    Mowen, J. C. - [2001]
  • An Economical Ripple Effect on Perceiving Consumers of the Korean Wave
    Han, Eun-Kyoung Korean Journal of Broadcasting 19 3 325-360 [2006]
  • An Analysis of Hanliu Phenomenon on the Chinese Street Fashion Style
    Park, Kil-Soon Journal of the Korean Society 13 6 967-983 [2004]
  • A Theoretical Examination of Customer Satisfaction Research: Findings and Outlook
    Yi, Youjae Journal of Consumer Studies 11 2 139-166 [2000]
  • A Study on the Brand Equity of Hallyu
    Han, Eun-Kyoung Advertising Research 68 229-255 [2005]