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로열티 프로그램 실패유형이 부정적 감정 에 미치는 영향:고객충성도 제고전략 수립에의 의미

김나민 김해룡 이문규 최혜원 2007년

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' 로열티 프로그램 실패유형이 부정적 감정 에 미치는 영향:고객충성도 제고전략 수립에의 의미' 의 참고문헌

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  • 서비스 공정성이 고객불량행동에 미치는 영향에 관한 연구부정적 감정과 고객몰입의 매개효과
    이유재 19 4 185-210 [2004]
  • 부정적 소비감정의 선행요인과 결과변수에 대한 연구: 후회감, 실망감을 중심으로
    이유재 차문경 16 4 103-127 [2005]
  • 로열티 프로그램 실패유형이 부정적 감정에 미치는 영향 고객충성도 제고전략 수립에의 의미 119
    Robert - [1980]
  • 고객 만족/불만족에 미치는 소비정서의 매개효과
    손영화 16 1 1-32 [2005]
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  • Which Kind of Relationship and How Much Relationship Do Which Wind of Service Customers Like? Or Destroying Customer Relationships by CRM?
    Stauss, B - [2002]
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  • The effects of trust and interdependence on relationship commitment: A transatlantic study
    Geyskens, Inge 13 4 303-317 [1996]
  • The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?
    Verhoef, Peter C 30 3 202-216 [2002]
  • The Effect of Customer Card Programs
    Noordhoff, Corine 15 4 351-364 [2004]
  • Service Fairness: What It Is and Why It Matters
    Seiders, Kathleen 12 2 8-20 [1998]
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    Kim,Byung Do 20 2 99-121 [2001]
  • Relationship Marketing of Services:Growing Interest, Emerging Perspectives
    Berry, Leonard L 23 4 236-245 [1995]
  • Relations Among theEmotions
    Kuipers 212-228 [1989]
  • Regret and Elation Following Action andInaction
    Landman 524-536 [1987]
  • Reactions to Special Section onQualitative Research in Counseling Process and Outcome
    Polkinghorne 510-512 [1994]
  • Qualitative Inquiry and Research Design: Choosing Among Five Traditions
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    Brown, James R 71 4 363-392 [1995]
  • Personality as Moderator in the Relationship Between Fairness and Relations
    Skarlicki, Daniel P 42 1 100-108 [1999]
  • Measuring Emotions in the Consumption Experience
    Richins, Marsha L 24 127-146 [1997]
  • Loyalty-Based Management
    Frederick F 64-73 [1983]
  • Loyalty programs and their impact on repeat-purchase loyalty patterns
    Sharp, B. 14 5 473-486 [1997]
  • Lost in Relationship-Marketing Space: the Limitations of Relationship Marketing from the Perspective of the Consumer
    Hansen, U 415-435 [2000]
  • Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value
    Bolton, Ruth N. 20 1 95-108 [2000]
  • How Emotions Mediate the Effects of Perceived Justice on Loyalty in Service Recovery Situations: An Empirical Study
    Chebat, Jean-Charles 58 664-673 [2005]
  • Fair Service, Advances in Service Marketing Management
    Clemmer, E. C 5 109-126 [1996]
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    Matilla Anna S 12 73-79 [2001]
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    Bell 1-27 [1985]
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    Stauss, B 16 3 229-252 [2005]
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    Smith, R - [1998]
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  • Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory
    Strauss,Anselm - [1998]