연구동향 분석

소비자 혼란이 분노를 통해 구전, 신뢰에 미치는 영향: 소비자의 부정적 감정 성향과 불확실성 인내력부족의 조절역할을 중심으로

문선정 강보현 이수형 2011년

논문상세정보
    • 저자 문선정 강보현 이수형
    • 제어번호 104606964
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 13 No. 1 [ 2011 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 113-141
    • 언어 Korean
    • 출판년도 2011
    • 등재정보 KCI등재
    • 소장기관 영남대학교 중앙도서관 영남대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)
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' 소비자 혼란이 분노를 통해 구전, 신뢰에 미치는 영향: 소비자의 부정적 감정 성향과 불확실성 인내력부족의 조절역할을 중심으로' 의 참고문헌

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