논문상세정보
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- 저자 강용수
- 제어번호 104606942
- 학술지명 마케팅관리연구
- 권호사항 Vol. 10 No. 2 [ 2005 ]
- 발행처 한국마케팅관리학회
- 발행처 URL http://www.kmma.re.kr
- 자료유형 학술저널
- 수록면 23-48
- 언어 -
- 출판년도 2005
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
“고객 보상프로그램과 불평관리가 점포 충성도에 미치는 영향에 관한 연구,”
강용수
2005년
' “고객 보상프로그램과 불평관리가 점포 충성도에 미치는 영향에 관한 연구,”' 의 참고문헌
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인천국제공항 서비스품질 평가에 관한 연구 경영학연구
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서비스품질과 서비스가치
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고객만족 및 전환장벽이 점포애호도에 미치는 효과에 관한 연구
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structure and congruence between downtown and shopping centres Advances in Consumer Research
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satisfaction: A Behavioral Perspective on the Consumer
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loyalty issues in retail banking
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insights and managerial implications from the frontier New Directions in Theory and Practice
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Why loyalty’s not as simple as ABC
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Whence Customer Loyalty
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What Does ‘Product Quality’ Really Mean?
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The role of performance expectations in consumer satisfaction attitude and store loyalty for two types of retail outlets The Symposium on Patronage Behavior and Retail Strategic Planning
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The bottom line impact of organizational response to customer complaints
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The best loyalty program for your Website may be better customer service
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The Impact of Satisfaction on Brand Loyalty Urging on Classifying Satisfaction and Brand Loyalty Journal of Consumer Satisfaction
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The Effects of Distributive Procedural and Interactional Justice on Post Complaint Behavior Journal of Retailing
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The Effects of Advertising on High and Low Loyalth Customer Segments
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Store Loyalty Characteristics of Shoppers and Switchers
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Stochastic Model of Buyer Behavior
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Sources of consumer satisfaction with retail outlets
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Shopping habits in grocery chains Journal of Retailing
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Service Positioning through Structural Change Journal of Marketing
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Script-Based Evaluation of Satisfaction with Service Emerging Perspectives on Service Marketing Chicago
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Reward Programs and Tacit Collusion
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Redeeming qualities
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Quality Comes to Services
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New Directions in Theory and Practice
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Negative word-of-mouth by dissatified consumers Journal of Marketing
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Meaning of image survey of empirical and hypothetical evidence Journal of Retailing
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Loyalty.com
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Journal of Marketing
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International Journal of Research in Marketing
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Improving the Measurement of ServiceQaulity Journal of Retailing
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Implication of Loyalty Program Membership and Service Experience for Customer Retention and Value Journal of Academy of Marketing Science
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Image inputs to a probabilistic model Journal of Marketing
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Exploring the Concept of Loyalty in Service Integrating for Competitive Advantage
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Employee voice to supervisors
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Do Yourself A Favor:Gripe About Bad Service
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Do Reward Really Create Loyalty?
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Do Customer Loyalty Program Really Work?
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Determinants of Consumers’ Decisions to Seek Third Party Redress:An Empirical Study of Dissatified Patients
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Defensive marketing strategy by customer complaint management Journal of Marketing Research
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Customer perceptions of corporate responses to product complaints the role of expectations Academy of Marketing Journal
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Customer loyalty strategies
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Customer Loyalty:Toward an Integrated Conceptual Framework
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Customer Loyalth: How To Earn It, How To Keep It
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Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing
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Consumer Response to Unsatisfactory Purchases A Survey of Perceiving Defects
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Consumer Complaint Handling in America White House Office of Consumer Affairs
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Communication and Control Processes in the Delivery of Service Quality Journal of marketing
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Characteristics of consumer complainants implications for marketing and public policy Journal of Public Policy and Marketing
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Changing the Rules of the Game
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An analysis of consumer loyalty to municipal recreation programs
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An Empirical Study of the Relationship between Restaurant Image and Customer Loyalty
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Advances in Consumer Research
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Actively influencing consumer loyalty
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A model of consumer perceptions and store loyalty intentions for a supermarket retailer
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A conceptual model of service quality and its implications for future research Journal of Marketing
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A Theoretical Framework for Modeling Consumers’ Response to Marketplace Dissatisfaction Journal of Consumer Satisfaction and Complaining Behavior
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A Service Qaulity Model and Its Marketing Implication
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A Path-Analytic Exploration of Retail Patronage Influences Journal of Marketing
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A Path Analytic Model of Store Loyalty Involving Sell-Concept Journal of the Academy of Marketing Science
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A National Customer Satisfaction Barometer:The Swedish Experience
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A Multiple-item scale for measuring Consumer perceptions of service Quality Journal of Retailing12-40 [1988]
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A Benefit Congruency Framework of Sales Promotion Effectiveness Journal of Marketing