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서비스고객의 개인가치와 서비스접점 특성이고객참여행위에 미치는 영향

윤만희 김정섭 김지한 2005년

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    • 저자 윤만희 김정섭 김지한
    • 제어번호 104606597
    • 학술지명 마케팅관리연구
    • 권호사항 Vol. 10 No. 1 [ 2005 ]
    • 발행처 한국마케팅관리학회
    • 발행처 URL http://www.kmma.re.kr
    • 자료유형 학술저널
    • 수록면 139-163
    • 언어 -
    • 출판년도 2005
    • 등재정보 KCI등재
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' 서비스고객의 개인가치와 서비스접점 특성이고객참여행위에 미치는 영향' 의 참고문헌

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