연구동향 분석

“비 유사 확장 시 브랜드 확장유형이 목표확장제품의 평가에 미치는 효과: 브랜드 컨셉과 목표확장 제품 가격의 조절적 역할을중심으로,”

전성률 허종호 장소희 2007년

논문상세정보
    • 저자 전성률 허종호 장소희
    • 제어번호 104606589
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 9 No. 3 [ 2007 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 1-32
    • 언어 Korean
    • 출판년도 2007
    • 등재정보 KCI등재
    • 소장기관 영남대학교 중앙도서관 영남대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)
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' “비 유사 확장 시 브랜드 확장유형이 목표확장제품의 평가에 미치는 효과: 브랜드 컨셉과 목표확장 제품 가격의 조절적 역할을중심으로,”' 의 참고문헌

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