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고객 정보참여 행동의 결정요인과 관여의 조절역할: 구전과 협조를 중심으로

이수진 이유재 2006년

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    • 저자 이수진 이유재
    • 제어번호 104606399
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 8 No. 3 [ 2006 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 13-40
    • 언어 -
    • 출판년도 2006
    • 등재정보 KCI등재
    • 소장기관 영남대학교 중앙도서관 영남대학교 중앙도서관
    • 판매처
    유사주제 논문( 0)
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' 고객 정보참여 행동의 결정요인과 관여의 조절역할: 구전과 협조를 중심으로' 의 참고문헌

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