연구동향 분석

힘의 불균형 계약관계에서 프랜차이즈 본부의 상호작용 공정성이 가맹점의 몰입,도덕적 해이 및 지각성과에 미치는 영향

박세준 배일현 2005년

논문상세정보
    • 저자 박세준 배일현
    • 제어번호 104606259
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 6 No. 4 [ 2005 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 23-44
    • 언어 -
    • 출판년도 2005
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' 힘의 불균형 계약관계에서 프랜차이즈 본부의 상호작용 공정성이 가맹점의 몰입,도덕적 해이 및 지각성과에 미치는 영향' 의 참고문헌

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