연구동향 분석

소비자의 준거가격 형성에 대한 비교 연구: 스캐너 패널 데이터를 이용한 실증 분석

조항 공문기 2007년

논문상세정보
    • 저자 조항 공문기
    • 제어번호 104606163
    • 학술지명 ASIA MARKETING JOURNAL
    • 권호사항 Vol. 8 No. 4 [ 2007 ]
    • 발행처 한국마케팅학회
    • 발행처 URL http://www.kma.re.kr
    • 자료유형 학술저널
    • 수록면 35-58
    • 언어 Korean
    • 출판년도 2007
    • 등재정보 KCI등재
    • 판매처
    유사주제 논문( 0)
인용/피인용

' 소비자의 준거가격 형성에 대한 비교 연구: 스캐너 패널 데이터를 이용한 실증 분석' 의 참고문헌

  • 신제품의 소비자권장가격이 소비자 내부준거가격에 미치는 영향
    서찬주 16 4 1-25 [2001]
  • 고려상표군을 반영한 준거가격 효과의 모형화
    장광필 8 1 1-17 [2006]
  • Understanding Reference- Price Shoppers: A Within- and Cross- Category Analysis
    Erdem, Tlin 11 38 445-457 [2001]
  • The Monetary Dynamics of Hyper Inflations in Studies in the Quantitative Theory of Money University of Chicago Press
    Cagan 25-117 [1956]
  • The Impact of Hetero- geneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects
    Chang, Kwangpil 18 2 178-192 [1999]
  • Subjective Judgments of Price The Effects of Price Parameters on Adaptation Levels in Proceedings of Fall Conference
  • Scales of Judgement and Their Implications for Social Psy- chology in Social Psychology at the Crossroads
    Volkman 273-294 [1951]
  • Reference Price and Price Perceptions: A Comparison of Alternative Models
    Niedrich, Ronald W 12 28 339-354 [2001]
  • Reference Effects of Price and Promotion on Brand Choice Journal of Marketing Research
    Lattin 299-310 [1989]
  • Modeling Loss Aversion and Reference Dependence Effects on Brand Choice
    Hardie 378-394 [1993]
  • Loyalty Differences in the Use of Internal and External Reference Prices
    Mazumdar, Tridib 3 6 111-122 [1995]
  • Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity
    Bell, David R 19 2 185-200 [2000]
  • Impact of Sales Pro- motions on When and How to Buy Journal of Marketing Research
    Gupta 342-355 [1988]
  • Estimating Nonlinear Pa- rameters in the Multinomial Logit Model
    Fader 372-385 [1992]
  • Econometric Analysis
  • Correlates of Price Acceptibility Journal of Consumer Research
    Lichtenstein 243-252 [1988]
  • Contextual and Temporal Components of Reference Price Journal of Marketing
    and Gerald J 22-34 [1994]
  • Asymmetric Res- ponse to Price in Consumer Choice and Purchase Quantity Decisions Journal of Consumer Research
    Raj 387-400 [1992]
  • An Investigation of Reference Price Segments
    Mazumdar, Tridib 5 37 246-258 [2000]
  • An Empirical Analysis of the Relation-ship between Brand Loyalty and Consumer Price Elasticity
    Raj 172-183 [1991]
  • An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods Journal of Consumer Research
    and John D 408-418 [1994]
  • An Empirical Analysis of Internal and External Reference Prices Using Scanner Data Journal of Consumer Research
    Mayhew 62-70 [1992]
  • An Analysis of Decision Under Risk
    Daniel eco metrica 263-291 [1979]
  • A Reference Price Model of Brand Choice for Frequently Purchased Products Journal of Consumer Research
    Winer 250-256 [1986]
  • A Range-Frequency Explanation of Shifting Reference Points in Risky Decision Making
    Lim, Rodney G 7 63 6-20 [1995]
  • A Range Theory Account of Price Perception
    Janiszewski, Chris 3 25 353-368 [1999]
  • A Price Expectations Model of Customer Brand Choice Journal of Marketing Research
    Manohar U 251-262 [1990]
  • A Logit Model of Brand Choice Calibrated on Scanner Data
    Peter M 203-238 [1983]
  • A Comparative Analysis of Reference Price Models
    Briesch, Richard A 9 24 202-214 [1997]