논문상세정보
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- 저자 천명환 안진우
- 제어번호 104605336
- 학술지명 마케팅관리연구
- 권호사항 Vol. 15 No. 4 [ 2010 ]
- 발행처 한국마케팅관리학회
- 발행처 URL http://www.kmma.re.kr
- 자료유형 학술저널
- 수록면 53-83
- 언어 Korean
- 출판년도 2010
- 등재정보 KCI등재
- 판매처
유사주제 논문( 0)
인용/피인용
' e-마켓마븐의 선행요인과 결과요인에 관한 연구' 의 참고문헌
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제품유형에 따른 소비자의 구매위험지각이 정보탐색수준에 미치는 영향- 지식수준의 조절역할을 중심으로 -
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정보특성과 상황특성이 구전효과에 미치는 영향김창호 [1995]
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정보시스템 아웃소싱에서 심리적 계약 커미트먼트의 중요성에 대한 연구
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자기정보공개의 선행 및 결과변수 에 관한 연구
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인터넷 자기효능감으로 인한 웹쇼핑에 대한 태도와 구매행동의도에 관한 연구 - 내재적 동기와 외재적 동기를 중심으로
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온라인 쇼핑 환경에서 소비자의 개인적특성이 상호작용적 커뮤니케이션 행도에 미치는 영향에 관한 연구
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온라인 구전정보가 관람 의도에-‘기대’를 중심으로
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온라인 공간에서의 자기노출, 친밀감, 공동 공간감에 관한 연구
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부모-자녀 간 의사소통이 자녀의 자아존중감과 자기효능감에 미치는 영향
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구전 커뮤니케이션이 소비 자의 태도변화에 미치는 영향
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가족 의사소통 패턴과 자녀의 자아존중감, 자아노출, 내적 통제성 및 의사소통능력과의 관계
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What Makes Mavens Tick? Exploring the Motives of Market Mavens's Initiation of Information Diffusion
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Value-added Marketing in the Digital Domain: Enhancing the Utility of the Internet
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Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies
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Understanding information technology usage: A test of competing models
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Types and Amount of Word-Of-Mouth Communications about Retailing
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Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
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Toward Accountability in the Use of the Self-esteem Construct
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The market maven: A diffuser of marketplace information
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The behavioral consequences of service quality
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The Use of Partial Least Squares Path Modeling in International Marketing
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The Social-psychological Bases of Anti-consumption Attitudes
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The Role of Recommendation Sources in External Search: An Informational Perspective
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The Mannmaven: An Agent for Diffusing Market Information
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The Interpersonal Orientations of Disclosure. in: Basic group process
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The Effect of a Market Orientation on Business Profitability
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Teen Internet Mavens: Influence in Family Decision Making
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Structural Equation Modeling Analysis with Small Samples Using Partial Least Squares. in: Statistical Strategies for Small Sample Research
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Statistical power analysis for the behavioral sciences(2nd ed.)
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Statistical Power in Analyzing Interaction Effects: Questioning the Advantage of PLS with Product Indicators
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Society and Adolescent Child
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Social cognitive theory of self-regulation
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Social Penetration: The Development of Interpersonal Relationships
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Self-efficacy: The exercise of control
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Self-efficacy: The Exercise of Control
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Self-efficacy as a resource factor in stress appraisal processes. in: Self-efficacy: Thought control of action
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Self-efficacy : Toward a unifying theory of behavioral change
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Self-disclosure: An Experimental Analysis of Transparent Self
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Self-Efficacy as a Moderator of Information-Seeking Effectiveness
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Self-Disclosure and Liking: A Metaanalytic Review
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Role of the Market Mavens in Retailing: A General Marketplace Influencer
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Reponsive and Proactive Market Orientation, and New Product Success
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Pursuing the Value Conscious Consumer: Store Brands vs. National Brand Promotions
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Psychometric Theory
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Perceived usefulness, perceived ease of use, and user acceptance of information technology
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Opinion Leaders and Opinion Seekers: Two New Measurement Scales
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Nature of Attitudes and Attitude change. in: Handbook of social psychology(2nd cd,)
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Multivariate data analysis
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Methods of Measuring Opinion Leadership
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Market mavens: Psychological influences
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Market Orientation:The Construct,Research Propositions,and Managerial Implications
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Market Mavens’ Purchase Decision Evaluative Criteria: Implications for Brand and Store Promotion Efforts
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Market Mavenship as an Influencer of Service Quality Evaluation
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Issues and Opinion on Structural Equation Modeling
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Innovative Consumer and Market Mavens
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Information Sensitive Consumers and Market Information
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Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
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Growing the Trust Relationship
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Goal setting and the differential influence of self-regulatory processes on complex decision-making performance
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Global Self-Esteem and Specific Self-Esteem: Different Concepts, Different Outcomes
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German eMavens on Internet Music Sites
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Generalized Marketplace Influencers ('Market Mavens') Attitudes toward Direct Mail as a Source of Information
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Generalization of the Market Maven’s Information Provision Tendency across Product Categories
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Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation
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Expanding the scope of Word of Mouth: Consumer-to-Consumer Information on the Internet
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Evaluating Structural Equation Models with Observable Variables and Measurement Error
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Enhancing the Vend/Customer Dialectic in Electronic Shopping
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Empirical and Theoretical Extensions of Self Disclosure. in: Explorations in Interpersonal Communication
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Do Market Mavens Categorize Brand Differently?
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Diffusion of Innovations(4th ed.)
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Development of a scale for innovativeness
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Consumer and Market Drivers of the Trial Probability of Consumer Packaged Goods
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Consumer Purchasing on The Internet
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Consumer Behavior
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Computer-mediated Communication Effects on Disclosure, Impressions, and Interpersonal Evaluations
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Computer self-efficacy: development of a measure and initial test
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Collectivism, propensity to trust and self-esteem as predictors of organizational citizenship in a non-work setting
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Attention to social comparison information: An individual difference factor affecting consumer conformity
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Appropriateness of Self-disclosure. in: Self-disclosure
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
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An Assessment of the Moderating Effect of Market Mavenism and Value Consciousness on Price-Quality Perception Accuracy
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Allocative Efficiency vs. “X-Efficiency”
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Advertising as information
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Advertising Media Planning, 5th ed.
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A conceptual and operational definition of personal innovativeness in the domain of information technology
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A Primer of Soft Modeling
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A Dyadic Study of Interpersonal Information Search