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Strategic Brand Management : Building, Measuring, and Managing Brand Equity

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Managing brand equity

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Dimensions of consumer expertise

Consumer learning and brand equity

Consumer behavior:Advances and application in marketing

Consumer behavior: Buying, having, and being

Consumer and their brand: Developing relationship theory in consumer research.

Characteristics of Memory Association:A Consumer-based brand equity perspective

Building customer-based brand equity

Building brand equity by managing the brand relationships Journal of Advertising Research

Brand equity:Capitalizing on intellectual capital

Brand equity: The halo effect measure.

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Brand equity as a signaling phenomenon

An examination of selected marketing mix elements and brand equity.

An empirical comparison of consumer-based measures of brand equity

Amos 4.0 User's Guide